E-commerce and Live Banding Model: How the Industry Nowadays Profit?
DOI:
https://doi.org/10.54691/bcpbm.v20i.1094Keywords:
Finance; E-commerce; Live industry; Profit mode; C2CAbstract
Currently, e-commerce has become one of the very important economic components in various countries. Especially in China, the unique live streaming has been one of the powerful driving forces for the rapid development of trade volume in China's e-commerce industry since the outbreak of the new crown epidemic in 2020. Based on other existing research on the traditional business of e-commerce, this paper provides a comprehensive analysis and discussion of the live banding model, revealing the sharing model and profitability ratio of the live banding industry.
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