Research on Tourist Satisfaction of Yantai City Park Based on Importance-Performance Analysis Method

Jiayin Zhu; Yuanli Wang; Yuanchen Wang

doi:10.54691/bcpbm.v21i.1299

Authors

Jiayin Zhu
Yuanli Wang
Yuanchen Wang

DOI:

https://doi.org/10.54691/bcpbm.v21i.1299

Keywords:

Questionnaire investigation, Tourist resources, Urban environment, Tourism marketing

Abstract

Yantai is a famous seaside tourism city, and its tourism industry has developed vigorously in recent years. City parks not only provide leisure and entertainment places for Yantai city residents, but also are the main components of urban tourism resources, and have become the embodiment of the overall level of urban tourism development. In this study, seven representative urban parks in Yantai were selected for field investigation, and Importance-Performance Analysis method was used to find out the shortcomings of the development of urban parks in Yantai, in order to put forward feasible suggestions for the construction of urban parks in Yantai, and promote park managers to carry out marketing according to different dimensions.

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