The ESG index evaluation system for idol economy is constructed based on the two levels of companies and individuals and the correlation is verified

Abstract

This paper logically analyzes that the ESG evaluation results of film and television companies will affect the stock price performance of companies in the idol economy industry. On this basis, it further demonstrates the necessity of ESG evaluation system from the perspectives of the company and the company's product idol, and establishes evaluation indicators. On the one hand, from the perspective of idol companies, with the panel data of 7 companies from 2017 to 2020 as samples, the ridge regression model is constructed from two dimensions of qualitative and quantitative indicators, conventional evaluation direction and public opinion direction, to empirically verify the impact of ESG on ROE of idol economic companies. On the other hand, idol is taken as the research object, VAR model is established through data analysis, and SVM model is used to predict, demonstrating the effectiveness of establishing ESG evaluation system for idol products.