The Development of E-commerce in the Context of COVID-19

Abstract

With the outbreak of COVID-19, the national economy has been depressed because people cannot produce and assume goods normally. Thus, offline shopping become a problem in daily life. People have to adapt to the new social environment to make a living. Apparently, E-commerce is the most important result of economic development brought by the experiences of the business method during this pandemic. This paper introduces and uses the SWOT analysis method to list the strengths, weaknesses, opportunities, and threats of E-commerce. There’s a case study of one of the most popular E-commerce companies in China, JingDong, in order to illustrate the strength of selling products online during COVID-19. This paper mainly focuses on the E-commerce development in China during the pandemic, and the research result shows that the platform business model, specifically the E-commerce, is the best choice for developing enterprises during the pandemic. How the business should choose for their progress can be found in this paper as well. Although E-commerce might have vices in some parts, due to the high profits brought to the enterprises by E-commerce, more people may still be willing to engage in the operation of E-commerce, and expand the team of Chinese E-commerce, thus promote economic prosperity as soon as possible.