How Chinese Private Medium-Size Steel Traders Response to Political & Economical Change by Business Model Transformation: An Evidence from Zhejiang Dongchang Industrial Group Ltd
DOI:
https://doi.org/10.54691/bcpbm.v28i.2237Keywords:
China economy; steel trading enterprises; small and medium-sized enterprises; transformation of business model.Abstract
The recent changes in China's economic and political environment have brought challenges to the operations of small and medium-sized steel traders, prompting them to transform their business models. This article uses Dongchang as an example to analyze its business model's transformation and point out a reasonable direction. The analysis process of this paper provides insights for other small and medium-sized steel trading enterprises to transform their direction.
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