Business Analysis of Mihoyo and Its Honkai Series

Guojun Li

doi:10.54691/bcpbm.v28i.2241

Authors

Guojun Li

DOI:

https://doi.org/10.54691/bcpbm.v28i.2241

Keywords:

Mihoyo, video game, China, technology.

Abstract

Mihoyo has become a star in China’s game field through its unique Honkai IP. The company has grown into one of the largest game companies in China by taking advantage of the development of China’s game industry and the policy support of the Chinese government. The Honkai series has become one of the most distinctive IPs in China by taking advantage of the growth of China’s economy, new generational ideas, the support of policies, and the advantages of technology. Against this background, this paper analyzes the development and direction of this game according to the five-force model, which is developing a new game mode based on the Honkai IP.

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