Analysis of meta company's growth in the context of metaverse

Abstract

In the context of the booming metaverse concept, Internet giant companies are sailing in a thousand directions, among which Facebook Inc. has changed its name to meta, reflecting behind its determination to expand its business landscape into the metaverse field. This paper analyses the different scenarios of meta's entry into the metaverse and uses a swot model to analyse meta's metaverse business, and concludes with some discussion of the possibilities for the company's successful future development. Meta's monopoly strategy and strong comprehensive strength can strongly help to realize the meta-universe and disruptively change users' lives, however, the potential meta-universe regulation may become a more worrying long-term threat to Meta. To make a better development, internally, seeking a second growth curve, continuously making technological breakthroughs, dealing with privacy and security issues, and building a new user ecosystem; externally, in order to better embrace the arrival of the meta-universe, appropriately adjusting the monopoly strategy and proactively helping the government find a more appropriate perspective to regulate the Internet industry may be the best way.