The rivalry between Disney and Universal studios in the midst of the pandemic

Abstract

Disney and Universal has been rivals for several decades, they have produced a large number of excellent films and have their own theme parks separately. In the moment of epidemic outbreak, both of them undergo challenges. This paper compared the Disney and Universal studios, and analyzed the two companies how to deal with and solve difficulties in epidemic situation, facing what difficulty brought for the two big companies. Those two company's competition did not stop, instead, they thought of another way of competition. In a rapidly changing network era, the competition between the two studios is also becoming increasingly fierce. This paper analyzes their differences in content production and theme parks, and also points out the different strategies in IP operation between them. The paper concludes that the success of Disney and Universal Studios lies in that they take the production of cultural content centering on film and television IP as their core business strategy.