Case Analysis of Coca-Cola’s Sustainability

Ziyao Jia; Hanyue Ma

doi:10.54691/bcpbm.v31i.2537

Authors

Ziyao Jia
Hanyue Ma

DOI:

https://doi.org/10.54691/bcpbm.v31i.2537

Keywords:

Sustainability; CSR; Triple Bottom Line; Carroll’s Pyramid; Phrase Model; Coca-Cola.

Abstract

This paper analyzes Coca-Cola’s sustainability status and efforts based on three models: the Triple Bottom Line, the Phrase Model and Carroll’s Pyramid. Sustainability is a globally common concern, and Coca-Cola is actively involved by integrating sustainability into its corporate strategy. This paper lists and analyzes various ways Coca-Cola has contributed to sustainability, both inside and outside the company. These examples are related to employees, economic, environmental, legal, ethical, and philanthropic aspects. Based on a comprehensive sustainability analysis of Coca-Cola using the three models, the paper concludes that Coca-Cola primarily meets the requirements of the Triple Bottom Line and Carroll’s CSR Pyramid model for corporate sustainability. The company is currently in the second wave of the Phrase Model and is gradually working towards the third wave.

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