Whether Lego should develop its smart toys market?
DOI:
https://doi.org/10.54691/bcpbm.v31i.2541Keywords:
Lego, smart toy market, SWTO.Abstract
This article will discuss the enablement of the investment into smart toys for the LEGO Group by respectively discussing the overall situation of LEGO including its development over years and financial details, the market situation of smart toys including potentials, drawbacks, and rising issues, and then analysis of SWOT of LEGO adopting smart toys into their plan. As a result, with the internally favorable investing environment and matching profile with smart toys of the LEGO Group and the positive market situation and the prospect of smart toys, while there are also rising issues regarding smart toys, the risks also come with huge potentials, further, smart toys investments could fairly be adopted by the LEGO Group.
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