Research on the Valuation of Under Armour Based on Multiple Valuations Method
DOI:
https://doi.org/10.54691/bcpbm.v31i.2589Keywords:
Under Armour; Enterprise valuation; Competitor analysis; Multiple valuations.Abstract
As the market competition in the clothing industry is very fierce, most of the market resources are owned by large companies. And Under Armour can occupy a certain market share in the industry, and the reasons are worth analysing. Therefore, this paper chooses Under Armour as the research object. In order to evaluate the enterprise value of Under Armour, this paper adopts the methods of strategic analysis, competitor analysis, and multiple valuations. The analysis results show that, first of all, the competitive advantage of Under Armour lies in innovation and digitization, and enterprises should focus on the development of new products; Secondly, the company's financial data rose after the asset restructuring; Thirdly, the enterprise value of Under Armour is underestimated. In conclusion, the company's stock is worth investing in. The research results can provide empirical evidence for investors to consider investing in the company.
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