Research on Male Gaze in Mass Media Opinion Guidance from the Perspective of Feminism

Abstract

This paper is a study and analysis of the gender consciousness embedded in the mass media in the news reports. Social media provides women with an open and inclusive discourse field in the way of autonomous and interactive expression, which also produces female discourse different from that in the context of mass media. In the process of civilization construction, the role composition of mass media not only reflects many social problems, but also participates in the construction of people's social cognition. From the perspective of mass media, we can get a glimpse of the current situation of gender. To be specific, from the perspective of the brand new social and cultural phenomenon and concept of "male gaze", this paper will take criminal news released by the official media as real case, and further analyze and criticize the potential gender opinion guidance in the press release of China’s official media based on the change of social gender consciousness and the awakening of feminism.