Vol. 33 (2022): 3rd International Conference on World Trade and Economic Development (WTED 2022)

View Vol. 33 (2022): 3rd International Conference on World Trade and Economic Development (WTED 2022)

October 15-16, 2022 | Hangzhou, China

Editors: Veronica Huggins, Nongfu Zhang

ISBN: 978-1-62437-588-0

Published: 2022-11-20

Preface

  • Preface: 3rd International Conference on World Trade and Economic Development (WTED 2022)

    Veronica Huggins, Nongfu Zhang
    I
    DOI: https://doi.org/10.54691/bcpbm.v33i.2708

Articles

  • The Research on the Marketing Strategies of Luxury Brands and its Extension—Taking Tiffany & Co. as an Example

    Yichen Ma
    1-6
    DOI: https://doi.org/10.54691/bcpbm.v33i.2710

  • Mobile game Marketing Strategy: A Case study of PUBG mobile

    Jingxuan Miao
    7-11
    DOI: https://doi.org/10.54691/bcpbm.v33i.2711

  • The Current Game Between Takeaway Platforms

    Yucheng Chen, Yuxin Gao, Xinrun Xue, Jialin Yin
    12-17
    DOI: https://doi.org/10.54691/bcpbm.v33i.2712

  • Digital Marketing of E-sports Industry in China: Case Study of King Pro League

    Jinfu Yi
    18-22
    DOI: https://doi.org/10.54691/bcpbm.v33i.2713

  • Reasons and analysis of Coca-Cola's greenwashing

    Zishen Lin
    23-28
    DOI: https://doi.org/10.54691/bcpbm.v33i.2714

  • How Climate Change Policy Affects the Economic Development in China

    Jiaying Li, Fenghua Liu, Zeyu Yu, Weigang Zheng
    29-36
    DOI: https://doi.org/10.54691/bcpbm.v33i.2715

  • Research on the Traceability, Data Sharing and Interactivity in Marketing Strategies of FARFETCH

    Yixuan He
    37-43
    DOI: https://doi.org/10.54691/bcpbm.v33i.2716

  • Research on Warner Bros.’s Consumer Behavior and Marketing Strategy

    Zhiyuan Niu, Zhiqi Yang
    44-49
    DOI: https://doi.org/10.54691/bcpbm.v33i.2718

  • Research on the Current Situation and Marketing Strategies of Netflix Platform Marketing

    Yifan Wang, Ziyu Xiang, Xuzhe Zhang
    50-56
    DOI: https://doi.org/10.54691/bcpbm.v33i.2719

  • Research on Disney’s Business Strategy and Investment Value

    Xuling Chen, Jiabao Li, Jiaqi Wu
    57-69
    DOI: https://doi.org/10.54691/bcpbm.v33i.2720

  • A Review of Urban Rail Transit PPP Research

    Peilin Xie
    70-79
    DOI: https://doi.org/10.54691/bcpbm.v33i.2721

  • Research on the standardized layout of epidemic prevention facilities in shopping malls based on regression analysis

    Ziteng Ma
    80-88
    DOI: https://doi.org/10.54691/bcpbm.v33i.2722

  • Solving Consumer Psychological Problems in the Post-Epidemic Era Based on Survey Analysis and Device Modeling of Chinese and American Shopping Malls

    Hanyu Huang, Weiyi Liu, Yang Gao, Zeyue Xie
    89-100
    DOI: https://doi.org/10.54691/bcpbm.v33i.2723

  • Effects of COVID-19 on Sustainability of Residential Spaces and Communities

    Jingyu Hu, Danyang Liu
    101-108
    DOI: https://doi.org/10.54691/bcpbm.v33i.2724

  • Key Points in Planning and Design of Residential Communities Based on All-age Communities

    Jiabao Song
    109-115
    DOI: https://doi.org/10.54691/bcpbm.v33i.2725

  • Evaluation of Site Resilience Based on Social Capital Theory: A Case Study of Dongsi district

    Yilin Yang
    116-127
    DOI: https://doi.org/10.54691/bcpbm.v33i.2726

  • A Study on the Factors Influencing the Participation of Residents in the Renovation of Old Neighborhoods from the Perspective of Social Capital Theory: A Case Study of Huainan's Dongyuan East Village Neighborhood

    Dianchen Xing, Hangru Yu, Chi Zhang
    128-138
    DOI: https://doi.org/10.54691/bcpbm.v33i.2727

  • The Construction of Green City Evaluation Index System and its Application in Shanxi Province

    Xindan Kang
    139-146
    DOI: https://doi.org/10.54691/bcpbm.v33i.2728

  • Identifying Green Gentrification in Chongqing Central Park Based on Price Feature Model

    Yuetong Zhou, Chenghan Xie
    147-156
    DOI: https://doi.org/10.54691/bcpbm.v33i.2729

  • A hybrid forecasting method for quantitative investments based on GA-VMD and SSA-DELM optimization

    Ruitian Zhang, Zebang Deng, Yicheng Shen
    157-167
    DOI: https://doi.org/10.54691/bcpbm.v33i.2730

  • Analysis of the role of the "Belt and Road" initiative on industrial upgrading

    Yuhan Zhang
    168-175
    DOI: https://doi.org/10.54691/bcpbm.v33i.2731

  • Empirical research on the relevance of enterprise performance based on ESG

    Guanjun Xiao, Zhenming Chen, Minxing Wang, Jialu Li, Chirui Pan
    176-182
    DOI: https://doi.org/10.54691/bcpbm.v33i.2732

  • Research on identification and prevention of supply chain financial risk of small and medium-sized energy enterprises based on the ISM-MICMAC model

    Bin Li , Huiyan Wen, Lin Xia
    183-192
    DOI: https://doi.org/10.54691/bcpbm.v33i.2733

  • Market share forecast analysis of three major operators based on Markov chain

    Yi Cai
    193-198
    DOI: https://doi.org/10.54691/bcpbm.v33i.2734

  • Trading strategy model of gold and bitcoin based on user investment income

    Chengen Wu, Shengyue Wang
    199-206
    DOI: https://doi.org/10.54691/bcpbm.v33i.2735

  • Identification of economic risks in international trade based on RF-Gini coefficients Research

    Ruoxin Lu, Chang Dong, Zhaozhen Lu
    207-214
    DOI: https://doi.org/10.54691/bcpbm.v33i.2738

  • Research on the identification and prevention of supply chain finance risks based on DEMATEL-ISM model

    Tiankai Guo, Chenyu Li, Lingling Chen
    215-225
    DOI: https://doi.org/10.54691/bcpbm.v33i.2743

  • Based on the multi-objective programming model, this paper explores the purchasing and transshipment schemes of enterprises

    Jiangpeng Fang, Wei Wang
    226-233
    DOI: https://doi.org/10.54691/bcpbm.v33i.2744

  • The influence of stock liquidity of energy enterprises on capital structure adjustment Based on a study of China's A-share listed energy enterprises

    Zhirong Xue, Shijia Sun, Zhiqun Jiang
    234-241
    DOI: https://doi.org/10.54691/bcpbm.v33i.2745

  • Analysis of factors influencing regional economic expansion based on OOB coefficients under RF algorithm

    Yue Xu, Zhi Cao, Muyuan Wang
    242-249
    DOI: https://doi.org/10.54691/bcpbm.v33i.2753

  • Analysis of the Photovoltaic Market in China: Optimization of Industrial Chain and Prospect Forecast Under the ‘Double-Carbon’ Background

    Minxing Wang, Zhenming Chen, Jiajun Li, Lian Xue, Guanjun Xiao, Jialu Li, Chirui Pan
    250-261
    DOI: https://doi.org/10.54691/bcpbm.v33i.2756

  • Valuation Analysis of Stock Prices in Pharmaceutical Industry Based on HP-ARIMA Method--Taking a sample of 8721 from 12 companies as an example

    Xinru Ma
    262-269
    DOI: https://doi.org/10.54691/bcpbm.v33i.2757

  • How does global sustainable Policy influence Nation Policy -- A case Study of China

    Xinyu Wang
    270-283
    DOI: https://doi.org/10.54691/bcpbm.v33i.2760

  • Study on the Coupling Mechanism of Regional Economy and Regional Population Mobility in Less Developed Regions Based on AHP-CRITIC Coupling Perspective

    Chenfei Du, Shuzhi Yang, Xinyi Song
    284-295
    DOI: https://doi.org/10.54691/bcpbm.v33i.2761

  • The Impact Effect of Digital Finance on Green Innovation

    Shurong Lin, Wenwen Jing, Yongyi Gao
    296-303
    DOI: https://doi.org/10.54691/bcpbm.v33i.2764

  • Research on the coordinated development of underdeveloped regional economy and regional high-tech industrial clusters based on the CRITIC model

    Biying Xia, Jiajun Fan, Yuli Wang
    304-315
    DOI: https://doi.org/10.54691/bcpbm.v33i.2766

  • Based on the ISM-MICMAC model, the risk path identification and factor analysis of the capital operation of small and medium-sized real estate enterprises

    Pengpeng Chen, Qinaaer· Yeerjiang, Ruizi Liu
    316-325
    DOI: https://doi.org/10.54691/bcpbm.v33i.2768

  • A Study on CNN Feature Extraction for Stock Price Prediction

    Yuanhang Li, Zhengjie Xie
    326-330
    DOI: https://doi.org/10.54691/bcpbm.v33i.2771

  • Identification of Business Management Risk Chain Based on ISM - MICMAC Model

    Yalin Pang, Jiayi Wang, Jiayi Zhang
    331-340
    DOI: https://doi.org/10.54691/bcpbm.v33i.2773

  • Optimization of Stock Price Time Series Prediction Model based on Karhunen-Loève Expansion and Information Gain Weighted Integrated Regression

    Mingjun Kong, Xunhao Zhang, Faqiang Xu
    341-348
    DOI: https://doi.org/10.54691/bcpbm.v33i.2774

  • The impact and differences between cross-border and domestic mergers and acquisitions on the market value of firms

    Wen Wang
    349-356
    DOI: https://doi.org/10.54691/bcpbm.v33i.2782

  • Making Money: a LR+ARIMA and Multi-Index Based Investment Model

    Yuting Liu
    357-363
    DOI: https://doi.org/10.54691/bcpbm.v33i.2785

  • Heterogeneity Analysis of Metropolitan Area Policies Affecting Regional Economic Growth and Examination of the Mechanism Evidence from Municipal Panel Data from 2012-2021

    Ziyun Zhao
    364-371
    DOI: https://doi.org/10.54691/bcpbm.v33i.2786

  • An Empirical Study on the Impact of Liquidity on the Risk of Financial Institutions

    Siming Wu, Siyi Wang, Chenfeng Xu
    372-378
    DOI: https://doi.org/10.54691/bcpbm.v33i.2787

  • An ESG investment evaluation system based on metrics and model innovation

    Guanjun Xiao, Xueyan Wang, Yichen Hu, Xucheng Hu, Chirui Pan
    379-383
    DOI: https://doi.org/10.54691/bcpbm.v33i.2789

  • Research on the marketing strategy of Tomorrow Advancing Life online education group in digital economy

    Weiliang Sun, Xing Zhu
    384-393
    DOI: https://doi.org/10.54691/bcpbm.v33i.2795

  • A micro-exploration of the application of computer big data in the financial sector

    Mo Guo, Hang Chen, Xiang Ni, Yun Zhang, Zihan Qiao, Yifei Zhou
    394-397
    DOI: https://doi.org/10.54691/bcpbm.v33i.2797

  • A study on the impact of green credit policies on the financing behavior of small and medium-sized industrial enterprises-- Based on data from a sample of 284 companies from 2011-2021

    Qiwei Wu, Jingyao Huang, Tingting Wu
    398-405
    DOI: https://doi.org/10.54691/bcpbm.v33i.2799

  • Using SWOT Analysis to Solve The Problem of Losing Fans in Boston Celtics

    Hengming Dong, Mingfu Liang, Jing Xiao
    406-413
    DOI: https://doi.org/10.54691/bcpbm.v33i.2819

  • Analyzing the Impact of Service Quality of the Premier League's Streaming Platform in China

    Wenshuo Jin, Yuxiang Lin
    414-420
    DOI: https://doi.org/10.54691/bcpbm.v33i.2820

  • Analyzing the Phenomenon of the Increase of Brand Awareness of Mixue Ice Cream & Tea in Chinese Market through Para-social Interactivity Theory

    Beini Li
    421-426
    DOI: https://doi.org/10.54691/bcpbm.v33i.2821

  • Analysis of Conor McGregor Based on Celebrity Endorsement Theory

    Kaiming Yin
    427-432
    DOI: https://doi.org/10.54691/bcpbm.v33i.2822

  • Analysis of Li Ning's successful transformation under positioning theory

    Xiangyuan Jiang, Yuchen Yang, Huidi Shen , Zongkai Zhou
    433-441
    DOI: https://doi.org/10.54691/bcpbm.v33i.2823

  • Discussion About How Small Market Team Maintain Attendance Rate

    Shitong Chen
    442-449
    DOI: https://doi.org/10.54691/bcpbm.v33i.2824

  • Analysis of Sports Fan Economy Marketing Strategy in the Age of Social Media - Taking Chinese Rhythmic Gymnastics as an Example

    Jiawen Wang
    450-456
    DOI: https://doi.org/10.54691/bcpbm.v33i.2825

  • By stimulating the future ice and snow market economy to solve the problem of China's localized ice and snow sports economy and tourism

    Junze Li, Yuhan Wang
    457-463
    DOI: https://doi.org/10.54691/bcpbm.v33i.2826

  • “Internet + Education” Strategy Under the Epidemic: Digitalization, Financialization and Integration

    Bangshi Zeng
    464-476
    DOI: https://doi.org/10.54691/bcpbm.v33i.2829

  • The impact of environmental economic policies on firm development

    Ruoxi Zhong
    477-484
    DOI: https://doi.org/10.54691/bcpbm.v33i.2830

  • How does the stock market manipulation affect the emerging market in developing countries?

    Yaoyuan Zhang
    485-490
    DOI: https://doi.org/10.54691/bcpbm.v33i.2831

  • Evaluation of Marine pasture fishery production based on big data in the context of low-carbon economy

    Xiaohui Peng
    491-496
    DOI: https://doi.org/10.54691/bcpbm.v33i.2832

  • Analysis of Industrial Upgrading Problems in Western Region in the Context of Digital Economy

    Jiajia He, Yafan Yang, Xinyu Ye
    497-507
    DOI: https://doi.org/10.54691/bcpbm.v33i.2833

  • SWOT Analysis: Growth of E-commerce Within the Context of Digital Economy

    Jiaqiang Dong, Hanyu Jia
    508-518
    DOI: https://doi.org/10.54691/bcpbm.v33i.2834

  • The impact of digital economy development on the demand and supply of labor market

    Lala Chen
    519-527
    DOI: https://doi.org/10.54691/bcpbm.v33i.2835

  • How customer behavior has transformed as e-commerce has developed in the digital economy

    Jingwen Deng
    528-537
    DOI: https://doi.org/10.54691/bcpbm.v33i.2836

  • Chinese Policy Influence on Agriculture Technology Companies---A Case Study of Xin Yuan Agriculture Technology Company

    Yuxin Li, Ruxin Wang, Chuqi Zhang
    538-545
    DOI: https://doi.org/10.54691/bcpbm.v33i.2837

  • Research on the business model of Internet finance

    Tongjia Zhu
    546-551
    DOI: https://doi.org/10.54691/bcpbm.v33i.2838

  • Analysis on the Influence of Digital Inclusive Finance on Regional Economic Benefits and Its Factors

    Yue Gui, Tingying Liu, Xiaowu Wang
    552-558
    DOI: https://doi.org/10.54691/bcpbm.v33i.2839

  • Future Development of NBA Teams In Chinese Market

    Ding Lou
    559-564
    DOI: https://doi.org/10.54691/bcpbm.v33i.2840

  • A study of stock returns based on ARMA-GARCH model: Taking the CSI 300 Index as an example

    Yating Chen
    565-572
    DOI: https://doi.org/10.54691/bcpbm.v33i.2841

  • The Analysis of China's New Energy Vehicle Policies

    Jiahong He, Mingke Hou
    573-579
    DOI: https://doi.org/10.54691/bcpbm.v33i.2842

  • Regional Import and Export Influencing Factors in Jiangsu Province, China Based on RBF Neural Network Analysis

    Yifan Wu, Tong Wu
    580-593
    DOI: https://doi.org/10.54691/bcpbm.v33i.2843

  • Innovation and Development of Guangdong-Hong Kong-Macao Capital Market Based on Fintech

    Xiaofang Liu
    594-603
    DOI: https://doi.org/10.54691/bcpbm.v33i.2844

  • The impact of carbon emission trading system on energy intensity

    Xiayan Chen, Xiaoliang Xu
    604-611
    DOI: https://doi.org/10.54691/bcpbm.v33i.2845

  • Stock price series prediction optimization framework based on function information stacking and model averaging

    Hao Meng, Tiantian Shi
    612-621
    DOI: https://doi.org/10.54691/bcpbm.v33i.2846

  • Overconfidence can influence investor behaviours in China

    Guanhua(Edward) Gao
    622-627
    DOI: https://doi.org/10.54691/bcpbm.v33i.2847

  • Tort liability of accounting firms for securities misrepresentation

    Yuting Wang
    628-632
    DOI: https://doi.org/10.54691/bcpbm.v33i.2848

  • Whether Covid Will Positively or Negatively Affect the Investors’ Decision

    Haozhe Yuan
    633-637
    DOI: https://doi.org/10.54691/bcpbm.v33i.2849

  • Suggestions on High-quality Development of Cultural and Tourism Integration in the Yangtze River Delta

    Yuli Xiang, Jun Wen, Fang Sun
    638-649
    DOI: https://doi.org/10.54691/bcpbm.v33i.2850

  • Analytical model for the ship purchase and maintenance decision in the new economy

    Yongxuan Zhang
    650-666
    DOI: https://doi.org/10.54691/bcpbm.v33i.2851