Research on the marketing strategy of Tomorrow Advancing Life online education group in digital economy

Abstract

In the era of big data, the digital economy is experiencing rapid growth. The combination of the digital economy and education has made online education an entirely new educational model. The online education market has received wide attention, which also makes the field of education face the challenge of digital transformation. At the same time, with the support of the Chinese government and the public demand for education, online education has reached an unprecedented level of development, and many online institutions have flooded the market. Therefore, the analysis of marketing strategy will help training institutions adapt to the backdrop of the digital economy and set them apart from the fierce competition in the marketplace. This article takes Tomorrow Advancing Life(TAL) as a case in point, decomposing the main marketing strategy in China under the background of the digital economy. To enhance marketing strategy of TAL by analyzing the marketing strategy and its existing problems.