Strategic and financial analysis of Enterprises--Taking Tencent as an example

Abstract

The birth of the Internet has brought great changes to people's production and life. China's Internet development has gone through more than 10 years, during which it experienced the initial stage of ignorance and rapid development. The subsequent economic bubble brought the Internet economy to a low level. After the baptism of the Internet economic bubble, the China Internet reopened its vitality and gradually moved toward the right track. Tencent and Chinese Internet companies have experienced the ups and downs of the Internet economy and become the leader of Chinese Internet enterprises after more than ten years of development. What on earth did Tencent achieve so much? What is the difference between its competitive strategy and other Internet companies? These are the problems that this paper attempts to study in depth.