Vol. 16 (2021): 3rd International Conference on Global Economy and Business Management (GEBM 2021)

View Vol. 16 (2021): 3rd International Conference on Global Economy and Business Management (GEBM 2021)

December 25-26, 2021 | Suzhou City, China

Editors: Weijin Zhang, Eugene Frederick

ISBN: 978-1-62437-368-8

Published: 2021-12-26

Preface

  • Preface: 3rd International Conference on Global Economy and Business Management (GEBM 2021)

    Weijin Zhang, Eugene Frederick
    I
    DOI: https://doi.org/10.54691/bcpbm.v16i.326

Articles

  • The impact of the implementation of the green bond policy on enterprises’ innovation performance

    Haoya Chen, Yuqiao Li, Dingwen Sun
    1-9
    DOI: https://doi.org/10.54691/bcpbm.v16i.236

  • Research on Enterprise Accounting Cost Accounting and Control under the Background of Economic Globalization

    Zijun Wang, Guangming Wang
    10-16
    DOI: https://doi.org/10.54691/bcpbm.v16i.237

  • The influence of brand equity on customer purchase intention

    Qingqing Wu
    17-19
    DOI: https://doi.org/10.54691/bcpbm.v16i.238

  • Research on Hot Topics and Frontier of Chinese Entrepreneur team: Bibliometric Analysis Based on CiteSpace

    Yun Wang, Bixiang Zhu
    20-28
    DOI: https://doi.org/10.54691/bcpbm.v16i.242

  • Analysis on the status quo and countermeasures of human resource management in energy enterprises under the new situation

    Jianguo Liu, Bixiang Zhu
    29-34
    DOI: https://doi.org/10.54691/bcpbm.v16i.243

  • BRI and the Internationalization of China’s Renminbi

    Xinran Hou, Shenyan Huang, Mengyue Liu, Peiyang Zhang
    35-44
    DOI: https://doi.org/10.54691/bcpbm.v16i.244

  • Sino-Africa Cooperation under the Influence of the Belt and Road Initiative

    Xiaoyang Guo, Zixin Jia, Yaohua Liu
    45-54
    DOI: https://doi.org/10.54691/bcpbm.v16i.245

  • The Development Opportunities and Difficulties of China-Pakistan Economic Corridor in the Construction of the Belt and Road

    Haozheng Bian, Xiangyue Wang, Zihan Xu, Xinge Zhang
    55-62
    DOI: https://doi.org/10.54691/bcpbm.v16i.249

  • The Asian Infrastructure Investment Bank and How China is Financing BRI

    Peizhong Chen, Yina Zhou
    63-69
    DOI: https://doi.org/10.54691/bcpbm.v16i.250

  • BRI-Analysis of the East-Coast Rail Line (ECRL) in Malaysia

    Kehao Chang, Jiantao Lu, Jing Sui
    70-77
    DOI: https://doi.org/10.54691/bcpbm.v16i.251

  • Ecosystem Restoration, Conservation, and Diversity under Climate Response

    Xiaohui Peng
    78-81
    DOI: https://doi.org/10.54691/bcpbm.v16i.260

  • The Analysis of Estee Lauder Group's Dominant Position Factors

    Qianhui Sun, Jinghan Tang, Zheshu Zhang
    82-89
    DOI: https://doi.org/10.54691/bcpbm.v16i.269

  • A Study on the Innovation Investment of Non-Family Business Members in Chinese Family Firms

    Likun Zhan
    90-93
    DOI: https://doi.org/10.54691/bcpbm.v16i.270

  • Research on the Choice of Enterprise Management and Control Mode

    Xiaobin Lin, Jianhui Liao, Hanxiong Xiao
    94-98
    DOI: https://doi.org/10.54691/bcpbm.v16i.271

  • The Analysis of Louis Vuitton’s Marketing Strategy in China Based on the 4P Model and Brand Marketing

    Jingyi Wang, Lushan Yu
    99-108
    DOI: https://doi.org/10.54691/bcpbm.v16i.272

  • Study on the Capital Asset Pricing Model(CAPM): literature review and possible improvements

    Tianyang Xu
    109-113
    DOI: https://doi.org/10.54691/bcpbm.v16i.282

  • Team diversity:Review and implications for future research

    Mengwei Lv
    114-120
    DOI: https://doi.org/10.54691/bcpbm.v16i.283

  • Strategic and financial analysis of Enterprises--Taking Tencent as an example

    Yanming Fu
    121-128
    DOI: https://doi.org/10.54691/bcpbm.v16i.284

  • A Review of the literature on performance feedback and organizational response

    Chen Can
    129-132
    DOI: https://doi.org/10.54691/bcpbm.v16i.296

  • Integration of Operation and Finance in Enterprises Based on Financial Sharing--Taking Good Future as an example

    Meixuan Yin
    133-138
    DOI: https://doi.org/10.54691/bcpbm.v16i.297

  • The change of supply chain in the transformation of traditional retail enterprises to new retail enterprises: A case study of Chinese RT-Mart

    Qunzhi Zhou, Chuang Wang, Yihan Wang
    139-146
    DOI: https://doi.org/10.54691/bcpbm.v16i.298

  • L'Oréal Group Strategic Analysis and Recommendations

    Xusheng Chen, Haonan Yan
    147-159
    DOI: https://doi.org/10.54691/bcpbm.v16i.299

  • The impact of internal control on management expenses

    Yuanfeng Xue
    160-173
    DOI: https://doi.org/10.54691/bcpbm.v16i.300

  • Review and prospect of corporate social responsibility research

    Jinfang Li
    174-185
    DOI: https://doi.org/10.54691/bcpbm.v16i.301

  • How Can Large Foreign-Funded Supermarkets Gain a Foothold in China: Take Sam's Club as a Study Case

    Hailin Cheng, Yufei Cheng, Yue Xu
    186-194
    DOI: https://doi.org/10.54691/bcpbm.v16i.302

  • Analysis Customer Satisfaction in Luxury Fashion E-commerce Platform Services Based on Kano Model

    Tao Chen, Qilin Hao, Fengchao Jiao, Dongquan Zheng
    195-206
    DOI: https://doi.org/10.54691/bcpbm.v16i.303

  • How Fashion Luxury Brands Innovate Marketing Strategies in the Development of Internet Media

    Yalei Wang
    207-213
    DOI: https://doi.org/10.54691/bcpbm.v16i.304

  • Optimal Investment Portfolio under Different Models with Various Constraints Especially Considers COVID-19 Period

    Ziyi Su, Chenyu Xu, Yutong Zheng
    214-222
    DOI: https://doi.org/10.54691/bcpbm.v16i.305

  • Changes and trends in the investment environment before and after the COVID-19 outbreak

    Boxi Wang, Dong Wang
    223-238
    DOI: https://doi.org/10.54691/bcpbm.v16i.306

  • Using Index model and Markowitz Model to analyze the Results of Retail Industries Before and After the Covid-19 Virus Outbroke

    Changjie Chen
    239-248
    DOI: https://doi.org/10.54691/bcpbm.v16i.307

  • Deal making analysis: Microsoft acquired Nokia

    Tier Cao, Zejian Han, Hailu Zhang
    249-257
    DOI: https://doi.org/10.54691/bcpbm.v16i.308

  • Walt Disney and WarnerMedia: Lifelong Rivals or Future Partners?

    Xize Chen, Ziyi Fang, Xianchong Fu
    258-264
    DOI: https://doi.org/10.54691/bcpbm.v16i.309

  • The Case Analysis of Disney with Scarlett Johansson Litigation

    Xiaoyuan Ye
    265-272
    DOI: https://doi.org/10.54691/bcpbm.v16i.310

  • Discuss the differences in economic development and policies for Niger and Norway

    Xi Bai, Xinyue Li
    273-277
    DOI: https://doi.org/10.54691/bcpbm.v16i.311

  • Analysis on Pinduoduo Business Model and Future Development Strategy based on Sinking Market

    Nie Cheng, Xinyu Huang, Jing Qian
    278-286
    DOI: https://doi.org/10.54691/bcpbm.v16i.312

  • Analysis on the Competitiveness of Social E-Commerce Firms under the COVID-19—a Case Study of Jingxi

    Ran Jia, Shuangyuchen Li, Zeyao Li
    287-296
    DOI: https://doi.org/10.54691/bcpbm.v16i.313

  • Research on the Development Model of Live E-commerce from a Strategic perspective - Taobao Live as an Example

    Yuxi Chang, Jiaqing Yu, Zihan Zhang
    297-303
    DOI: https://doi.org/10.54691/bcpbm.v16i.314

  • Analysis of Meituan Community Group Purchase Mode

    Yucong Li, Xiaoxiao Mei
    304-310
    DOI: https://doi.org/10.54691/bcpbm.v16i.315

  • Based on COVID-19, Analysis of the development strategy of China's self-operated e-commerce --JD.com as an example

    Guiyang Wang
    311-319
    DOI: https://doi.org/10.54691/bcpbm.v16i.316

  • The Impact of Covid-19 Pandemic on Consumer Purchase Behavior

    Ran Chen, Yue Hang, Jingwen Yan
    320-325
    DOI: https://doi.org/10.54691/bcpbm.v16i.317

  • Research on Batch Evaluation of Real Estate Price Based on XGBoost

    Likuang Zeng
    326-333
    DOI: https://doi.org/10.54691/bcpbm.v16i.318

  • Analysis of Buyer and Seller's Decision under New Online Auction

    Xinyue Zheng
    334-340
    DOI: https://doi.org/10.54691/bcpbm.v16i.319

  • How Pandas Shaped China’s Approach Towards Foreign Affairs: Economically and Politically

    Guo Yin
    341-346
    DOI: https://doi.org/10.54691/bcpbm.v16i.320

  • Research on the Industrial Structure and Industrial Policy of Intelligent Networked Automobile

    Yuancang Chen
    347-350
    DOI: https://doi.org/10.54691/bcpbm.v16i.321

  • Sticky-information in forming inflation expectations

    Wenyu Liu
    351-358
    DOI: https://doi.org/10.54691/bcpbm.v16i.322

  • Analysis on the Feasibility and Consciousness of the Community in Social Pension

    Xingang Fan
    359-362
    DOI: https://doi.org/10.54691/bcpbm.v16i.323

  • Research on the Coordinated Development of International Trade Ecology and Global Economy under the Background of Economic Transformation

    Zhiqian Hang
    363-368
    DOI: https://doi.org/10.54691/bcpbm.v16i.324

  • An empirical study of international oil price and RMB exchange rate return spillover effect

    Fan Xiao, Zhiyu An
    369-377
    DOI: https://doi.org/10.54691/bcpbm.v16i.325