Suggestions on High-quality Development of Cultural and Tourism Integration in the Yangtze River Delta

Abstract

In recent years, the cultural tourism industry has been developing rapidly, becoming an important driving force in leading China's consumption upgrade and bringing many dividends to economic growth, and promoting the high-quality development of the cultural tourism industry has become an indispensable key element in the integration strategy of the Yangtze River Delta. The article analyses the current situation of cultural and tourism integration in the Yangtze River Delta and finds that there are currently deficiencies with the integration in the Yangtze River Delta, such as the lagging development of product formats, insufficient extension of industrial chains, insufficient investment in elements and weak regional linkages. The article suggests strengthening innovation, promoting the iterative upgrading of cultural tourism products and modes, integrating resources to expand the cultural tourism industry chain, increasing investment in elements to build the foundation of the cultural tourism industry, and taking advantage of each other's strengths while coordinating planning, in order to promote the high-quality development of the cultural tourism industry in the Yangtze River Delta region, with the dividends radiating to the surrounding areas.