Use SWOT to Analyze and Study the Enterprise of Disney

Xingyu Zhu

doi:10.54691/bcpbm.v34i.2863

Authors

Xingyu Zhu

DOI:

https://doi.org/10.54691/bcpbm.v34i.2863

Keywords:

SWOT analysis; Business; marketing strategy.

Abstract

The firm I am researching is a diverse global media corporation located in Walt Disney's Burbank Studios in Los Angeles, California, USA. SWOT analysis was used to research the Disney Company. During my investigation on the Disney Company, I discovered that around the start of the pandemic, the whole economic curve of the Disney Company collapsed, including total assets and earnings. However, due to the sluggish development of internet company, after adopting to the new strategy, it has gradually ushered in a pretty decent momentum, and its income has steadily returned over the last two years.If the Disney Company continues to grow at its current rate, it will become the world leader under the impact of the pandemic. This article examined the CAPM model's stability, and via my study on Disney, I discovered that the effect of two separate markets on the stock of the firm I investigated is beneficial to investors' investment decisions.

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