Vol. 34 (2022): 2022 International Conference on Management Engineering and Economic Analysis (MEEA 2022)

View Vol. 34 (2022): 2022 International Conference on Management Engineering and Economic Analysis (MEEA 2022)

September 24-25, 2022 | London, UK

Editors: Curitis Pitman, Xiupeng Li

ISBN: 978-1-62437-589-7

Published: 2022-12-14

Preface

  • Preface: 2022 International Conference on Management Engineering and Economic Analysis (MEEA 2022)

    Curitis Pitman, Xiupeng Li
    I
    DOI: https://doi.org/10.54691/bcpbm.v34i.2709

Articles

  • The Analysis of the Core Value and Marketing Strategy of Lululemon

    Yujie Zhou
    1-7
    DOI: https://doi.org/10.54691/bcpbm.v34i.2857

  • The Analysis of the Marketing Strategy of Lululemon Athletica

    Ziyu Xu
    8-12
    DOI: https://doi.org/10.54691/bcpbm.v34i.2858

  • Luxury targeted groups and marketing strategies

    Fuhan Yu
    13-20
    DOI: https://doi.org/10.54691/bcpbm.v34i.2859

  • Prediction on Bitcoin Price Trends based on Machine Learning Algorithms

    Yiyun Zhou
    21-29
    DOI: https://doi.org/10.54691/bcpbm.v34i.2860

  • A Comparative Study of LSTM Variants in Prediction for Tesla’s Stock Price

    Jianyao Li
    30-38
    DOI: https://doi.org/10.54691/bcpbm.v34i.2861

  • Evaluation of two models for predicting Amazon stock based on machine learning

    Zixuan You
    39-47
    DOI: https://doi.org/10.54691/bcpbm.v34i.2862

  • Use SWOT to Analyze and Study the Enterprise of Disney

    Xingyu Zhu
    48-52
    DOI: https://doi.org/10.54691/bcpbm.v34i.2863

  • The Analysis of the Marketing Strategies of Xiaomi in India

    Yulong Li, Wen Sun
    53-58
    DOI: https://doi.org/10.54691/bcpbm.v34i.2864

  • An RPA+AI-based Financial Process Optimization of Small- and Medium-sized Enterprises Preparing for IPO

    Jiayu Zhang
    59-67
    DOI: https://doi.org/10.54691/bcpbm.v34i.2865

  • Demonstration Comparison of the Features for ERP, SCM and CRM

    Linhao Deng
    68-76
    DOI: https://doi.org/10.54691/bcpbm.v34i.2866

  • Walt Disney’s Company SWOT Analysis

    Wenya Zhou
    77-80
    DOI: https://doi.org/10.54691/bcpbm.v34i.2867

  • Comparison of Bigdata Application in User Behavior for Short Video Industry: TikTok and Xiaohongshu

    Fangxing Li
    81-88
    DOI: https://doi.org/10.54691/bcpbm.v34i.2868

  • The relation between online social agency comments and ratings

    Haoyu Hu
    89-94
    DOI: https://doi.org/10.54691/bcpbm.v34i.2999

  • Investigation on credit card customer cancellations: A case study of AMEX credit cards

    Ruidi Gao
    95-102
    DOI: https://doi.org/10.54691/bcpbm.v34i.3000

  • The impact of innovation & entrepreneurship on the structural updating for certain industry based on empirical analysis

    Yixin Yang
    103-110
    DOI: https://doi.org/10.54691/bcpbm.v34i.3001

  • The Evaluation of miHoYo Technology Based on PEST, SWOT and POCD Analysis

    Junyi Zhang
    111-121
    DOI: https://doi.org/10.54691/bcpbm.v34i.3002

  • Research and Solution of Management Problems in Huawei's "Internationalization" Business Development

    Yuming Xia
    122-127
    DOI: https://doi.org/10.54691/bcpbm.v34i.3003

  • Study on the Operation Problems of Konami's Yu-Gi-Oh TCG in the Chinese Market

    Shutong Yin
    128-136
    DOI: https://doi.org/10.54691/bcpbm.v34i.3004

  • Research on Organizational Structure and Management Mode of Fuyao Group

    Zongyan Wen
    137-142
    DOI: https://doi.org/10.54691/bcpbm.v34i.3005

  • Meriton’s Strong development in Australia and its globalization

    Xiangyu Di
    143-149
    DOI: https://doi.org/10.54691/bcpbm.v34i.3006

  • The Implication of Pension Industry of Japanese for Chinese: Evidence from Nurse and Mode

    Xihe Chen
    150-155
    DOI: https://doi.org/10.54691/bcpbm.v34i.3007

  • The Implementation of Paycheck Protection Program on the Recovery of Restaurant Industry in COVID-19

    Huilin Yang
    156-162
    DOI: https://doi.org/10.54691/bcpbm.v34i.3008

  • The evaluation of marketing of Internet celebrity for fashion industry: evidence from Douyin and Xiaohongshu

    Pengyun Zhang
    163-168
    DOI: https://doi.org/10.54691/bcpbm.v34i.3009

  • The Marketing and Business Mode of New Energy Vehicle Industry: Evidence from BYD

    Lirui Sha
    169-175
    DOI: https://doi.org/10.54691/bcpbm.v34i.3010

  • Analysis of Pop Mart based on STP, 4P and PSESTEL

    Jinwei Zhang
    176-183
    DOI: https://doi.org/10.54691/bcpbm.v34i.3011

  • Research on Business Model of Social E-commerce ---Take Little Red Book as an Example

    Ziqi Yan
    184-193
    DOI: https://doi.org/10.54691/bcpbm.v34i.3012

  • Analysis of the Current Situation of Chinese Beauty Industry

    Yuhan Wu
    194-200
    DOI: https://doi.org/10.54691/bcpbm.v34i.3013

  • A Case Study on the "Sinicization" of Business Development of Medical Enterprises – Medtronic

    Wanrui Yao
    201-206
    DOI: https://doi.org/10.54691/bcpbm.v34i.3014

  • Discussion on the Improvement of Pinduoduo's Operation

    Zhuo Chen
    207-213
    DOI: https://doi.org/10.54691/bcpbm.v34i.3015

  • Key Success Factors Study of Nintendo Switch in Gaming Console Market

    Rui Chen
    214-222
    DOI: https://doi.org/10.54691/bcpbm.v34i.3016

  • A Study of The Problems in The Development and Operation of KFC’s Chinalized Products

    Haochen Hu, Kaiye Xu, Yimin Xu
    223-228
    DOI: https://doi.org/10.54691/bcpbm.v34i.3017

  • Subscribers Forecasting of Netflix Based on Multiple Linear Models

    Guanyao Wang, Zhe Wang, Yiming Xie
    229-236
    DOI: https://doi.org/10.54691/bcpbm.v34i.3018

  • The Applications of Cryptocurrency: Evidence from Ethereum

    Hengyu Li
    237-242
    DOI: https://doi.org/10.54691/bcpbm.v34i.3019

  • Analyzing the data from beverage companies to evaluate the validity of the Fama-French three-factor model

    Wenhui Xue
    243-248
    DOI: https://doi.org/10.54691/bcpbm.v34i.3020

  • Research on Organizational Management Adaptability of Tiktok in Business

    Yikai Wang
    249-254
    DOI: https://doi.org/10.54691/bcpbm.v34i.3021

  • Study on the Financial Problems of the "Star Line up" of the FC Barcelona

    Weijun Zhou
    255-261
    DOI: https://doi.org/10.54691/bcpbm.v34i.3022

  • The analysis of whole industrial chain of Samsung Semiconductor

    Yueke Qin
    262-268
    DOI: https://doi.org/10.54691/bcpbm.v34i.3023

  • Evaluation of Tesla Based on PEST, POCD, SWOT and DCF

    Anna Li, Wanqing Liang, Jiaqi Ling
    269-278
    DOI: https://doi.org/10.54691/bcpbm.v34i.3024

  • The Investment Value of Metaverse in the Media and Entertainment Industry

    Weijie Qi
    279-283
    DOI: https://doi.org/10.54691/bcpbm.v34i.3026

  • The Existing Crisis of China's Large Real Estate Enterprises and Corresponding Amelioration Strategies Based on Evergrande and Vanke

    Yiming Ren
    284-295
    DOI: https://doi.org/10.54691/bcpbm.v34i.3027

  • Prospects of China’s Real Estate Market

    Chuanxi Qiu
    296-300
    DOI: https://doi.org/10.54691/bcpbm.v34i.3028

  • Dynamic Changes in Disney Stock Return under the Uncertain Situation

    Yile Qin
    301-308
    DOI: https://doi.org/10.54691/bcpbm.v34i.3029

  • Real estate price forecasting based on fundamental analysis

    Fuhan Yu
    309-316
    DOI: https://doi.org/10.54691/bcpbm.v34i.3030

  • Application and Research of Enterprise Strategic Management Based on FAHP Model in Management Accounting

    Zhilin Huang, Tianyi Hu, Jia Huang
    317-323
    DOI: https://doi.org/10.54691/bcpbm.v34i.3031

  • An analysis of the impact of cross-border e-commerce on China's international trade and macroeconomy

    Jingze Li, Yifei Zhou, Mo Guo, Mingyan Li, Hang Chen
    324-327
    DOI: https://doi.org/10.54691/bcpbm.v34i.3032

  • Online Consumption during Long-term and Normalized COVID-19 Pandemic

    Shiman Zhang
    328-336
    DOI: https://doi.org/10.54691/bcpbm.v34i.3033

  • The Impact of COVID-19 on China's Real Estate Industry and the Outlook for Industry Trends

    Yini Li
    337-343
    DOI: https://doi.org/10.54691/bcpbm.v34i.3034

  • Impact of Digital Marketing on Real Estate Market in China

    Siyi Li
    344-353
    DOI: https://doi.org/10.54691/bcpbm.v34i.3035

  • The Development Issues and Countermeasures of Real Estate Market in the Post-COVID-19 Era

    Yajie Ding
    354-361
    DOI: https://doi.org/10.54691/bcpbm.v34i.3036

  • Dynamic Changes in Noble Metal Prices under Long-term Uncertain Situation: Evidence from Normalized Covid-19 Pandemic

    Hanzhe Zhu
    362-370
    DOI: https://doi.org/10.54691/bcpbm.v34i.3037

  • Dynamic Changes in Disney Stock Price under Normalized Covid-19 Pandemic

    Yaxin Zhang
    371-378
    DOI: https://doi.org/10.54691/bcpbm.v34i.3038

  • The Impact of COVID-19 on Hotel Industry: Evidence from Financing

    Xingyan He
    379-384
    DOI: https://doi.org/10.54691/bcpbm.v34i.3039

  • Analysis of Starbucks "Chinaization" Organizational Management Issues

    Chen Chen, Shichen Li, Jingqian Wang
    385-390
    DOI: https://doi.org/10.54691/bcpbm.v34i.3040

  • International Capital and Dynamic Changes in Tesla Stock Price: Evidence from Fed’s Interest Rate Policy

    Qiudan Jin
    391-398
    DOI: https://doi.org/10.54691/bcpbm.v34i.3041

  • Consumer Industry in this Turn’s Monetary Policy: Evidence from Necessity and Non-Necessity Goods in US

    Yue Fu, Yiqing Shi, Yuyue Zhuang
    399-409
    DOI: https://doi.org/10.54691/bcpbm.v34i.3042

  • Monetary Policy Uncertainty and China’s Consumption Industry: Evidence from Fed’s Rate Hike

    Yun Tian
    410-419
    DOI: https://doi.org/10.54691/bcpbm.v34i.3043

  • Logistics Competitiveness of Jiangsu Province: Analysis Using the Diamond Model

    Shumin Chen, Jiazhen Li, Sitao Sun
    420-427
    DOI: https://doi.org/10.54691/bcpbm.v34i.3044

  • The Analysis of the Marketing Strategy of MARS Regarding Social Media and Decision-Making Aspect

    Zitao Wang
    428-435
    DOI: https://doi.org/10.54691/bcpbm.v34i.3045

  • The Analysis of Nike’s Marketing Strategy from Social Media and Consumer Psychology & Behavior

    Kewen Zheng
    436-442
    DOI: https://doi.org/10.54691/bcpbm.v34i.3046

  • Analysis for the Development of Nintendo Based on SWOT Model

    Miaohao Chen, Xueqing Chen, Chengsi Tang, Zewen Wang
    443-448
    DOI: https://doi.org/10.54691/bcpbm.v34i.3047

  • Analysis of Disney’s Marketing Strategy and Competitiveness —— Based on 4Ps Theory and SWOT Analysis

    Zi Deng
    449-455
    DOI: https://doi.org/10.54691/bcpbm.v34i.3048

  • Analysis of Pop Mart's Marketing Model Based on Four Ps and SWOT

    Siqi Ma
    456-460
    DOI: https://doi.org/10.54691/bcpbm.v34i.3049

  • Research on the Influence of Discount on Consumers’ Purchase Attractiveness and Coping Strategies -- Taking Consumers Aged 26-35 as an Example

    Buxin Ren, Di Wu, Jiayi Zhang
    461-469
    DOI: https://doi.org/10.54691/bcpbm.v34i.3050

  • Research on the COVID-19 Epidemic’s Impact on China’s Catering Industry

    Fuxin Tian
    470-480
    DOI: https://doi.org/10.54691/bcpbm.v34i.3051

  • Research on Improving Consumer Purchase Intention by Enhancing Brand Image: Evidence from Field Experiments on Starbucks

    Senhua Luo
    481-490
    DOI: https://doi.org/10.54691/bcpbm.v34i.3052

  • Marketing Strategy Analysis and SWOT Analysis of Haidilao Under the COVID-19 Epidemic

    Pengchao Xiao
    491-495
    DOI: https://doi.org/10.54691/bcpbm.v34i.3053

  • A Study of Consumer Experience Enhancement in the Leisure Industry Based on Peak-End Rule: the Case of Atour

    Minhao Yu
    496-503
    DOI: https://doi.org/10.54691/bcpbm.v34i.3054

  • Analysis of Westin's marketing strategy based on sensory marketing theory

    Haoran Wang
    504-510
    DOI: https://doi.org/10.54691/bcpbm.v34i.3055

  • Research on Pop Mart's Marketing Strategy and Future Development

    Dongji Jin, Ziqi Ruan, Han Wen
    511-519
    DOI: https://doi.org/10.54691/bcpbm.v34i.3056

  • The Case Study of Marketing Strategies by Fan Economy

    Xin Zhao
    520-527
    DOI: https://doi.org/10.54691/bcpbm.v34i.3057

  • Based on COVID-19, the analysis of two company business model

    Jiajun Liu
    528-532
    DOI: https://doi.org/10.54691/bcpbm.v34i.3060

  • Luxury and the Metaverse

    Danxi Chen, Tianyi Jiang, XuanXuan Li, Yaolun Zhang
    533-539
    DOI: https://doi.org/10.54691/bcpbm.v34i.3061

  • Analysis of Fast Fashion Brand Marketing Strategy in China Based on The STEPPS: Taking Brandy Melville as an example

    Kathy Chen
    540-547
    DOI: https://doi.org/10.54691/bcpbm.v34i.3062

  • The application of AI marketing in enterprise management analysis

    Ziyan Zhao
    548-553
    DOI: https://doi.org/10.54691/bcpbm.v34i.3063

  • Review of the Disney Marketing Strategy Impact and contrast between new and classic characters

    Ziyue Zhou
    554-559
    DOI: https://doi.org/10.54691/bcpbm.v34i.3064

  • Case Study of Impact of COVID-19 on Haidilao

    Zixiu Cheng, Yumo He, Wenzhen Hu
    560-565
    DOI: https://doi.org/10.54691/bcpbm.v34i.3065

  • Nike's Investment Value and Development Trend

    Ziyue Gao, Chuyang Liu, Yuyan Tang, Wei Wang
    566-572
    DOI: https://doi.org/10.54691/bcpbm.v34i.3066

  • Financial and Market Performance Analysis of an International Chain of Member-owned Warehouses Costco

    Jingyi Wang
    573-579
    DOI: https://doi.org/10.54691/bcpbm.v34i.3067

  • Analysis of the key factors for successful international expansion based on the case of Weichai Power's acquisition of the Germany KION Group

    Haoting Yang
    580-586
    DOI: https://doi.org/10.54691/bcpbm.v34i.3068

  • Application of consumer psychology in Live-Streaming with Goods—Taking Oriental Selection as an Example

    Baixuan Li
    587-595
    DOI: https://doi.org/10.54691/bcpbm.v34i.3069

  • Soccer Match Results and Sponsor Stock Returns - An Analysis Based on Behavioral Economics Perspective

    Zhenghao Ren
    596-606
    DOI: https://doi.org/10.54691/bcpbm.v34i.3070

  • Prediction of Term Deposit in Bank: Using Logistic Model

    Enjing Jiang, Zihao Wang, Jiaying Zhao
    607-614
    DOI: https://doi.org/10.54691/bcpbm.v34i.3071

  • Research on Covid-19 Impact on China’s Medical Devices Industry’s Supply Chain

    Fangyi Hu
    615-623
    DOI: https://doi.org/10.54691/bcpbm.v34i.3072

  • Research on the Effects of Digital Supply Chain Transformation on the Operational Performance of Retail Enterprises

    Xinran Gao
    624-630
    DOI: https://doi.org/10.54691/bcpbm.v34i.3073

  • Analyses and Suggestions on Milk Tea Industry in Terms of Consumer Behavior: Based on the Cases of HEYTEA

    Hanxi Wang
    631-635
    DOI: https://doi.org/10.54691/bcpbm.v34i.3074

  • The promotion strategy of Drinks: evidence from Heytea

    Yiling Wang
    636-640
    DOI: https://doi.org/10.54691/bcpbm.v34i.3076

  • YUEHUA's Business Analysis Based on SWOT Model

    Linqi Chen
    641-644
    DOI: https://doi.org/10.54691/bcpbm.v34i.3077

  • NURO’s future challenge to delivering robots

    Youze Chang, Tinna Tianyi Di, Xintong Ma
    645-648
    DOI: https://doi.org/10.54691/bcpbm.v34i.3078

  • Management in Management: Utilization of the Digital Key for Alibaba Cloud

    Tianyi Li
    649-656
    DOI: https://doi.org/10.54691/bcpbm.v34i.3079

  • The Impact of Internet Economy on Competitiveness of Traditional Enterprises - Airline Industry

    Shijie Zhang
    657-667
    DOI: https://doi.org/10.54691/bcpbm.v34i.3080

  • Literature Review of Covid-19 on Economy Area

    Kun Dong
    668-673
    DOI: https://doi.org/10.54691/bcpbm.v34i.3081

  • Research on Imported Cross-border E-commerce Marketing Strategy—A Case Study of Little Red Book

    Lu Wang
    674-683
    DOI: https://doi.org/10.54691/bcpbm.v34i.3082

  • Logistic Forecast Analysis of Sichuan Province on the Basis of Multi-model Combination

    Jiaying Zhao
    684-696
    DOI: https://doi.org/10.54691/bcpbm.v34i.3083

  • Research on the Influence of COVID-19 on Overall Sales of Cars and Cars in Different Categories in China

    Guoliang Lyu
    697-703
    DOI: https://doi.org/10.54691/bcpbm.v34i.3084

  • Factors Affecting the Punctuality of Logistics Services Using Binary Logistic Regression

    Biwei Li
    704-712
    DOI: https://doi.org/10.54691/bcpbm.v34i.3085

  • Research on the Impact of Airline Fuel Price Fluctuations on China’s Aviation Industry in the Post-epidemic Era

    Jianan Ni
    713-719
    DOI: https://doi.org/10.54691/bcpbm.v34i.3086

  • Human Resources Department Optimization in Chinese Internet Enterprises: A Case Study of ByteDance

    Junxi Chen
    720-725
    DOI: https://doi.org/10.54691/bcpbm.v34i.3087

  • HRM in domestic small and medium-sized enterprises in post epidemic period

    Fangqi Li
    726-732
    DOI: https://doi.org/10.54691/bcpbm.v34i.3088

  • The impact of the COVID-19 on women employment: evidence from labour market in China

    Hanxiao Wang
    733-736
    DOI: https://doi.org/10.54691/bcpbm.v34i.3089

  • Introduce Diversity and Inclusive Management to organizational culture building and a combination with Chinese scenarios

    Xinyu Bai
    737-742
    DOI: https://doi.org/10.54691/bcpbm.v34i.3090

  • Development of Human Resource Management in Off-Campus Educational Institutions in the Context of COVID-19：Take an off-campus educational institution in Beijing as an example

    Hongyang Ju
    743-748
    DOI: https://doi.org/10.54691/bcpbm.v34i.3091

  • "Human resource management model of mega sporting events —— the Beijing Winter Olympics as an example"

    Jingyi Jia
    749-753
    DOI: https://doi.org/10.54691/bcpbm.v34i.3092

  • SWOT analysis of challenges and opportunities for the company's human resources in COVID-19

    Wansha Qin
    754-760
    DOI: https://doi.org/10.54691/bcpbm.v34i.3093

  • The Marketing Strategy of Samsung: Analysis Based on Consumer Behavior

    Junhao Huang
    761-768
    DOI: https://doi.org/10.54691/bcpbm.v34i.3094

  • Social Media Platforms and Public Relations for Brand Promotion

    Yiyang Jiang
    769-775
    DOI: https://doi.org/10.54691/bcpbm.v34i.3095

  • The Analysis of Covid-19 Vaccine Influence on Pfizer Business

    Fengyue Li, Zeyu Li, Tianqi Wu, Yuxuan Wu
    776-783
    DOI: https://doi.org/10.54691/bcpbm.v34i.3096

  • Incorporating Sentiment and Temporal Information for Bitcoin Price Prediction

    Fengyuan Shen
    784-793
    DOI: https://doi.org/10.54691/bcpbm.v34i.3097

  • Research on the Prediction Effect of Stock Closing Prices Based on Machine Learning

    Zimeng Hao
    794-798
    DOI: https://doi.org/10.54691/bcpbm.v34i.3098

  • Under The New Trend Of Douyin Development Path Analysis

    Binqiong Gu, Yichen Lu
    799-806
    DOI: https://doi.org/10.54691/bcpbm.v34i.3099

  • Competitive strategy analysis of cross-border e-commerce platforms in the UK - taking AliExpress as an example

    Minjun Huang, Zixu Luo, Wei Zhen, Luyun Xu
    807-818
    DOI: https://doi.org/10.54691/bcpbm.v34i.3100

  • A Study of Pinduoduo's Strategy to Transform its Brand Image after Capturing the Sunken Market

    Yu Cheng, Zerui Duan, Yixuan Hou, Xiaoqing Su
    819-830
    DOI: https://doi.org/10.54691/bcpbm.v34i.3101

  • Analysis Of WeCom To Help Universities’ Digital Transformation Strategy

    Siran Li, Xiaoqian Yang, Yiyu Zeng
    831-840
    DOI: https://doi.org/10.54691/bcpbm.v34i.3102

  • Business Development Analysis Of Online Travel Enterprises Under The New Trend - Using Ctrip As An Example

    Haihua Fang, Xinran Gao, Yuhui Wan
    841-848
    DOI: https://doi.org/10.54691/bcpbm.v34i.3103

  • Analysis of Bilibili's Competitive Strategy in the New Trends

    Bowen Zhang
    849-855
    DOI: https://doi.org/10.54691/bcpbm.v34i.3104

  • Analysis of the Development Trend and Competitive Strategies of Cloud Service Companies - Take Tencent Cloud as an Example

    Ji Zhang
    856-864
    DOI: https://doi.org/10.54691/bcpbm.v34i.3105

  • Analysis Of Competitive Strategy Of Bilibili Content Ecology

    Yamin Duan
    865-872
    DOI: https://doi.org/10.54691/bcpbm.v34i.3106

  • Stock Price Prediction of Apple Based on SVM and KNN

    Xingyu Liu, Yizan Ni, Bo Yang
    873-878
    DOI: https://doi.org/10.54691/bcpbm.v34i.3107

  • A Comparative Analysis of the Application of Machine Learning Algorithms and Econometric Models in Stock Market Prediction

    Zhehan Ni, Weilun Chen
    879-890
    DOI: https://doi.org/10.54691/bcpbm.v34i.3108

  • Exploring the application of machine learning and python model lstm in predicting Tesla stock price

    Han Qu, Xinkai Xiang, Yihan Xu
    891-899
    DOI: https://doi.org/10.54691/bcpbm.v34i.3109

  • Prediction of S&P 500 Index Using HAR-RV Models with Structural Breaks, Day-of-the-Week Effect and Trading Volume

    Xuanrong Gao
    900-911
    DOI: https://doi.org/10.54691/bcpbm.v34i.3110

  • Stock Price Prediction of “Google” based on Machine Learning

    Luna Peng
    912-918
    DOI: https://doi.org/10.54691/bcpbm.v34i.3111

  • Analysis of The Trend of Spotify

    Jingting Li
    919-926
    DOI: https://doi.org/10.54691/bcpbm.v34i.3112

  • Apple Financial Analysis and Development Trend Research

    Jiani Jiang, Jingyi Jin, Siyu Xu, Xinjia Yang
    927-938
    DOI: https://doi.org/10.54691/bcpbm.v34i.3113

  • Changes in Starbucks Business Model Based on 2008 and 2020

    Yue Wu, Zichen Zhang
    939-945
    DOI: https://doi.org/10.54691/bcpbm.v34i.3114

  • Analysis of Coca-cola's Characteristics and Financial Indicators

    Jiabao Duan
    946-954
    DOI: https://doi.org/10.54691/bcpbm.v34i.3115

  • Comparison for the Characteristics of the OA, MRP, and ERP Systems

    Shaojia Zhang
    955-963
    DOI: https://doi.org/10.54691/bcpbm.v34i.3116

  • The Stock Price Analysis of Netflix Prediction

    Qiuyu Yan
    964-968
    DOI: https://doi.org/10.54691/bcpbm.v34i.3117

  • Amazon’s business strategies analysis--through financial statements and financial ratios analysis

    Yicen Liu
    969-974
    DOI: https://doi.org/10.54691/bcpbm.v34i.3119

  • A high frequency stock price prediction model based on Hermite basis expansion and LSTM neural network

    Tiantian Shi, Hao Meng
    975-983
    DOI: https://doi.org/10.54691/bcpbm.v34i.3120

  • A study on the level of digital economy development and influencing factors in Chinese coastal provinces - based on EWM and ANN algorithm

    Wei Huang
    984-994
    DOI: https://doi.org/10.54691/bcpbm.v34i.3121

  • Optimization Based on the Current Situation of Cold Chain Logistics of Fresh Food: Case Study from FRESHIPPO

    Zhuoyuan Du, Leyuan Fu, Zebang Zou
    995-1002
    DOI: https://doi.org/10.54691/bcpbm.v34i.3122

  • Comparison on the Implementations of ERPs with Different Versions

    Zihao Lin
    1003-1009
    DOI: https://doi.org/10.54691/bcpbm.v34i.3123

  • The Digital Improvement in Human Resource Management of Africa: Evidence from BGI

    Xian Wang
    1010-1015
    DOI: https://doi.org/10.54691/bcpbm.v34i.3126

  • Research on Influencing Factors of Car Rental Price Based on a Linear Regression Model

    Yuze Tang
    1016-1022
    DOI: https://doi.org/10.54691/bcpbm.v34i.3133

  • Fast Fashion Supply Chain Issues in the New Marketing Environment: Zara

    Haoming He
    1023-1030
    DOI: https://doi.org/10.54691/bcpbm.v34i.3134

  • Opportunities and Challenges in Singapore under the COVID-19 Pandemic

    Chenlong He, Yihong Li, Yueqi Wang
    1031-1040
    DOI: https://doi.org/10.54691/bcpbm.v34i.3135

  • Research on the Prediction and Influencing Factors of House Price Based on Regression Analysis Model

    Jiaxin Zhang
    1041-1048
    DOI: https://doi.org/10.54691/bcpbm.v34i.3136

  • Based on Statistical Analysis and Regression Model Analysis the Influencing Factors of College Students' Online Shopping Satisfaction

    Qianhui Gao
    1049-1057
    DOI: https://doi.org/10.54691/bcpbm.v34i.3137

  • Research on Ctrip's hotel business management issues and development suggestions under the background of COVID-19

    Jiaqi Jiang
    1058-1064
    DOI: https://doi.org/10.54691/bcpbm.v34i.3140

  • Research on the Organizational Management Problems and Development Suggestions of Marriott Hotels in the Context of COVID-19

    Yuchuan Li, Gefei Weng
    1065-1070
    DOI: https://doi.org/10.54691/bcpbm.v34i.3141

  • Brief Analysis to Advantages and Problems of Atour’s Develoment

    Yuheng Wu
    1071-1077
    DOI: https://doi.org/10.54691/bcpbm.v34i.3142

  • The Analysis of the Marketing Strategy of Shein and Accompanying Word of Mouth on Social Media

    Yanjin Li
    1078-1085
    DOI: https://doi.org/10.54691/bcpbm.v34i.3143

  • A Digital Transforming Plan for Vehicle Industry: Evidence from Audi

    Jiaxing Huang
    1086-1094
    DOI: https://doi.org/10.54691/bcpbm.v34i.3144

  • The Study of Apology in Public Relation Crisis Management: how to Achieve the Mitigated Outcomes by Deploying Effective Apologies

    Pengyi Chen
    1095-1102
    DOI: https://doi.org/10.54691/bcpbm.v34i.3145

  • Marketing Research of New Alcohol Brand in United States

    Xizhe Liu
    1103-1108
    DOI: https://doi.org/10.54691/bcpbm.v34i.3146

  • Factors Influencing Public Opinion in Mass Media News Coverage

    Le Wang
    1109-1114
    DOI: https://doi.org/10.54691/bcpbm.v34i.3147

  • Demassification Marketing Analysis: A Case Study of Another Half

    Aizi Yang
    1115-1121
    DOI: https://doi.org/10.54691/bcpbm.v34i.3148

  • Analysis of the UK's Carbon Neutrality Dilemma and Solutions Exploration——Take Electric Vehicles for an Example

    Yuesong Lu
    1122-1130
    DOI: https://doi.org/10.54691/bcpbm.v34i.3149

  • Based on the current market to analyze the factors affecting CFMOTO’s expansion in U.S.

    Yijing He, Yu Qin, Songya Zhang
    1131-1136
    DOI: https://doi.org/10.54691/bcpbm.v34i.3150

  • Analysis of Retailer's Coping Style after Epidemic— — Based on IKEA's Coping Style

    Ruiting Fan
    1137-1144
    DOI: https://doi.org/10.54691/bcpbm.v34i.3151

  • Problems in the US, UK and Hong Kong Property Markets Under the Impact of COVID-19

    Xuzhe Wei
    1145-1150
    DOI: https://doi.org/10.54691/bcpbm.v34i.3152

  • Comparative analysis of machine learning models for bond default forecasting based on financial data of Chinese listed companies

    Peng Liu, Yuanhang Li
    1151-1158
    DOI: https://doi.org/10.54691/bcpbm.v34i.3153

  • Using Time Series Analysis Forecast Post-Covid-19 Period Deep Sea Freight Transportation Index

    Siyu Yang
    1159-1167
    DOI: https://doi.org/10.54691/bcpbm.v34i.3154

  • Time Series Analysis of China’s Air Passenger Traffic Amid the COVID-19 Pandemic

    Muge Deng
    1168-1178
    DOI: https://doi.org/10.54691/bcpbm.v34i.3155

  • Great Depression: Black Tuesday, Impact & Response

    Yihang Wang
    1179-1184
    DOI: https://doi.org/10.54691/bcpbm.v34i.3156

  • Big Data Analysis for Supply Chain Management: Evidence from Finance, Retailing and Logistics Industry

    Yunjing Wu
    1185-1191
    DOI: https://doi.org/10.54691/bcpbm.v34i.3157

  • Big Data Analysis for Supply Chain Management in Vehicle Industry

    Jiejing Gao
    1192-1197
    DOI: https://doi.org/10.54691/bcpbm.v34i.3158

  • Demonstration of Supply Chain Management in Big Data Analysis from Walmart, Toyota, and Amazon

    Xinyu Liu
    1198-1203
    DOI: https://doi.org/10.54691/bcpbm.v34i.3159

  • Analysis for Supply Chain Management: Evidence from Toyota

    Sitong Yang
    1204-1209
    DOI: https://doi.org/10.54691/bcpbm.v34i.3160

  • Using ARIMA model to analyse and predict bitcoin price

    Yang Si
    1210-1216
    DOI: https://doi.org/10.54691/bcpbm.v34i.3161

  • Comparison Between ARIMA Model and OLS Model Based on the Economic Representation

    Jiapeng Chen
    1217-1222
    DOI: https://doi.org/10.54691/bcpbm.v34i.3162

  • Time Series Analysis and Prediction on Bitcoin

    Wanqi Huang, Yizhuo Li, Yuhang Zhao, Lanfeng Zheng
    1223-1234
    DOI: https://doi.org/10.54691/bcpbm.v34i.3163

  • Research On the Strategy of Social Mobile Application Going to Sea - Taking TikTok as An Example

    BoYu Ma, HaiYan Wang
    1235-1241
    DOI: https://doi.org/10.54691/bcpbm.v34i.3164

  • Prediction of Quantitative Easing Policy Effect on the U.S. Stock Market Using ARIMA Model

    Zheheng Liu
    1242-1249
    DOI: https://doi.org/10.54691/bcpbm.v34i.3165

  • Analysis of Influencing Factors on Tent Popular Value Based on Product Data

    Weihao Li
    1250-1259
    DOI: https://doi.org/10.54691/bcpbm.v34i.3166

  • A DuPont-based Case Study on Bilibili

    Yaxin Jia
    1260-1265
    DOI: https://doi.org/10.54691/bcpbm.v34i.3167

  • Study on the Development Strategy of Cross-border E-commerce Platforms-A Comparative Analysis of TikTok and Amazon

    Ying Cai
    1266-1271
    DOI: https://doi.org/10.54691/bcpbm.v34i.3168

  • Green Supply Chain Driven by Digital Intelligence: The Case of Schneider

    Xinyi Shi, Boyu Wu, Yixuan Zhu
    1272-1280
    DOI: https://doi.org/10.54691/bcpbm.v34i.3169

  • Influence of Supply Chain on the Safety of Biomedicine: Case from Vaccine Cold Chain Logistics

    Qinyue Chen, Letao Yu
    1281-1289
    DOI: https://doi.org/10.54691/bcpbm.v34i.3170

  • Analysis of the Mystery in Warehousing Management: Taking SF Storage as an Example

    Haoran Si
    1290-1296
    DOI: https://doi.org/10.54691/bcpbm.v34i.3171

  • How to Carry Out Digital Intelligent Transformation of Enterprise Supply Chain: Case from Huawei

    Zitong Zeng
    1297-1303
    DOI: https://doi.org/10.54691/bcpbm.v34i.3172

  • Whether the Group's Margin Impact Will Vary Based on Volume

    Zeyu Ai
    1304-1309
    DOI: https://doi.org/10.54691/bcpbm.v34i.3173

  • Time coordinates change strategy - different strategies in different competition

    Yutong Xin
    1310-1316
    DOI: https://doi.org/10.54691/bcpbm.v34i.3181

  • Nike's Investment Value and Development Trend

    Tianyi Cao
    1317-1323
    DOI: https://doi.org/10.54691/bcpbm.v34i.3182

  • Case study of PwC: The implementation of permanent remote work poses potential threats on employees’ mental well-being and highlights the need for adaptive leaders in remote environment

    Yi Wei
    1324-1331
    DOI: https://doi.org/10.54691/bcpbm.v34i.3183

  • The impact of Word of Mouth on employee turnover rate

    Yaoyi Jing
    1332-1337
    DOI: https://doi.org/10.54691/bcpbm.v34i.3184

  • The Distributional Impacts of Carbon Pricing on Households: A Literature Review

    Xueyang Zhou
    1338-1345
    DOI: https://doi.org/10.54691/bcpbm.v34i.3185

  • Different Effect of Inward Foreign Direct Investment, Outward Foreign Direct Investment, Imports, and Exports on Greenhouse Gas Emission across 24 European Union Countries

    Ziyou Deng
    1346-1362
    DOI: https://doi.org/10.54691/bcpbm.v34i.3186

  • Climate Change, Green Finance and Economic Growth

    Yibing Lu
    1363-1369
    DOI: https://doi.org/10.54691/bcpbm.v34i.3187

  • Impact of the Paris Agreement on agriculture, energy, and economy

    Jiyao Dong
    1370-1379
    DOI: https://doi.org/10.54691/bcpbm.v34i.3188

  • The Impact of Greenhouse Gas Emission on Health and Economy in Asian Countries

    Ziming Huang
    1380-1390
    DOI: https://doi.org/10.54691/bcpbm.v34i.3189

  • The International Practice of Carbon Tax and its Implications for China

    Zhengqing Wu
    1391-1398
    DOI: https://doi.org/10.54691/bcpbm.v34i.3191

  • Study on the Green Credit’s Impact on Environmental Pollution Control under the Double Carbon Target

    Haoyu Ding, Yuxiao Yue, Yun Zhang
    1399-1411
    DOI: https://doi.org/10.54691/bcpbm.v34i.3192

  • Scenarios and strategies of Chinese typical three-sector cities towards low carbon economy

    Xintong Chen
    1412-1423
    DOI: https://doi.org/10.54691/bcpbm.v34i.3193

  • The Origin, Process, and Advantages of Recycling and its Benefit to the Environment

    Anqi Zhou
    1424-1429
    DOI: https://doi.org/10.54691/bcpbm.v34i.3194

  • Business Risk of the Artificial Intelligence Industry in China

    Bateer Wang
    1430-1436
    DOI: https://doi.org/10.54691/bcpbm.v34i.3195

  • Investment Value in China’s Artificial Intelligence Industry

    Xuan Yang
    1437-1443
    DOI: https://doi.org/10.54691/bcpbm.v34i.3196

  • The Prospects and Risks of Artificial Intelligence Industry

    Ruoxuan Zhang
    1444-1450
    DOI: https://doi.org/10.54691/bcpbm.v34i.3197

  • Analysis and Investment Recommendations of the Photovoltaic Industry in China

    Zerui Hao
    1451-1459
    DOI: https://doi.org/10.54691/bcpbm.v34i.3198

  • Analysis of the Financial Potential of Apple, Xiaomi, and Nokia: Recommendations for Potential Investors

    Yanjun He, Yuzheng Wang, Haojia Yang, Quan Zhu
    1460-1464
    DOI: https://doi.org/10.54691/bcpbm.v34i.3199

  • The Sport Industry Study with the Example of Nike and Anta

    Haoyang Gu
    1465-1471
    DOI: https://doi.org/10.54691/bcpbm.v34i.3200

  • Corporation Valuation aiming at Financial Investment Purpose on Contemporary Lithium-ion Battery Manufacturer Giants

    Xiaotong Chen, Yifan Chen
    1472-1477
    DOI: https://doi.org/10.54691/bcpbm.v34i.3201

  • Research on Profit Model and Development Strategy of E-sports Club

    Qiaoyi Li
    1478-1484
    DOI: https://doi.org/10.54691/bcpbm.v34i.3202

  • Marketing Analysis of JDE Peet's in Chinese Coffee Market

    Zhiya Wang
    1485-1493
    DOI: https://doi.org/10.54691/bcpbm.v34i.3203

  • Usage of Beta in Risk Analysis of Coffee Retailers: Study of Dutch bros and Starbucks

    Qishu He
    1494-1499
    DOI: https://doi.org/10.54691/bcpbm.v34i.3204

  • Comparative Analysis of Dairy Industry of China

    Yuxuan Zhang
    1500-1506
    DOI: https://doi.org/10.54691/bcpbm.v34i.3205

  • Analysis of Investment in Recent hot-topic companies in Renewable Energy Industry

    Houcheng Peng
    1507-1515
    DOI: https://doi.org/10.54691/bcpbm.v34i.3206

  • The Impact of Carbon Emission Restriction Policy on Small and Medium Enterprises

    Dongmingyang Jin, Zhou Sun, Zhuoran Sun, Ya You
    1516-1524
    DOI: https://doi.org/10.54691/bcpbm.v34i.3207

  • Research on the Time Series Analysis of Core CPI Index during the COVID-19 Pandemic

    Yuxin Wu
    1525-1531
    DOI: https://doi.org/10.54691/bcpbm.v34i.3208

  • Research on the influencing factors of college students' online purchasing behavior

    Saite Ge
    1532-1541
    DOI: https://doi.org/10.54691/bcpbm.v34i.3209

  • The impact of China's entry into the carbon trading market on European carbon prices

    Xiaoya Wang
    1542-1550
    DOI: https://doi.org/10.54691/bcpbm.v34i.3210

  • Economic Policy Uncertainty and Stock Liquidity

    Zijiu Lyu
    1551-1558
    DOI: https://doi.org/10.54691/bcpbm.v34i.3211

  • Based on Baidu Index and GBDT Shanghai Index rise and fall forecast

    BoWen Xiu
    1559-1566
    DOI: https://doi.org/10.54691/bcpbm.v34i.3212