The Evaluation of miHoYo Technology Based on PEST, SWOT and POCD Analysis
DOI:
https://doi.org/10.54691/bcpbm.v34i.3002Keywords:
Industrial competition; business analysis; ACGN culture; mobile game market.Abstract
In October 2020, a mobile game called Genshin quickly topped the best-selling game charts around the world. As its manufacturer, miHoYo Technology became the focus of newspaper headlines in a trice. Overseas markets have shown huge interest in this fledgling outsider. The purpose of this paper is to objectively analyze the development status of miHoYo, an emerging giant in the ACGN game market. On this basis, three different business models will be used to discuss in detail. At the same time, by comparing the pros and cons of the competition, it would be possible to investigate the suitable prospect for miHoYo while realizing the integration between ACGN and Metaverse industries. According to the concrete analysis with PEST, SWOT and POCD framework, the appropriate experience can be provided for the integration of emerging industries in the future. These results shed light on guiding further exploration of upgrading and integration between the ACGN market.
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