Analysis of Pop Mart based on STP, 4P and PSESTEL
DOI:
https://doi.org/10.54691/bcpbm.v34i.3011Keywords:
Pop Mart; Marketing; Business Model; Tide Play Industry.Abstract
Contemporarily, the success of Bubble Mart can be attributed to the "blind box". In fact, it is problematic since there are no secrets or barriers in the blind box game and mechanism itself, and this cannot be the core driver of a fast-rising company. Therefore, this study will use Segmentation, Targeting, Positioning (STP), Product, Price, Promotion, Place (4P) and Political, Economic, Sociocultural, Technological, Environmental, Legal (PESTEL) to analyze the internal and external environment of Pop Mart in depth. To be specific, the strengths and weaknesses of Pop Mart's development are demonstrated and compared accordingly. Afterwards, the investment recommendations for Pop Mart are proposed. Moreover, the limitations of the current study and guideline further researches are offered. These results shed light on guiding further exploration of similar corporation in the industry.
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Retrieved from: https://www.questmobile.com.cn/research/report-new/140.
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