Discussion on the Improvement of Pinduoduo's Operation
DOI:
https://doi.org/10.54691/bcpbm.v34i.3015Keywords:
SWOT analysis; marketing; financial analysis; risk management.Abstract
This article is mainly to analyze and discuss the operation of Pinduoduo through literature research and data collection, mainly related to research background, industry and company introduction, marketing, financial analysis, and management. The main part of this section introduces the marketing strategy and problems of Pinduoduo, analyzes the relevant financial indicators, and lists the possible risks of Pinduoduo and how to manage these risks. SWOT analysis and annual financial statement analysis are used to understand the various strengths and weaknesses of Pinduoduo in more detail. Finally, it is a conclusion of the typical case of Pinduoduo and an outlook on future development.
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