A Study of The Problems in The Development and Operation of KFC’s Chinalized Products
DOI:
https://doi.org/10.54691/bcpbm.v34i.3017Keywords:
chinalization; pain point; culture; products; project management theory.Abstract
KFC is a very famous fast-food company in China, which has taken advantage of several pain points in the Chinese fast food industry to gain a significant position in the huge Chinese market, but they still have a vision for the future to better integrate themselves into China. However, it is still difficult for KFC to be fully Chinalized because the traditional products in China are very difficult to change. So KFC has improved its corporate culture and products, and also refined its leadership style to make its products more relevant to the local Chinese products. And based on the above issues, it was also concluded that these behaviours helped in Chinalizing. Finally, it is proposed how it can be done better.
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