The application of AI marketing in enterprise management analysis

Ziyan Zhao

doi:10.54691/bcpbm.v34i.3063

Authors

Ziyan Zhao

DOI:

https://doi.org/10.54691/bcpbm.v34i.3063

Keywords:

Artificial intelligence; Marketing; Economics.

Abstract

This research template explains and analyzes the technique of intelligence marketing. Artificial intelligence is one of the most representative innovations in the area of computer science. It is a big aid when it comes to finishing some straightforward and circular activities, thereby reducing labor expenses and time. Four categories serve as the foundation for the components of intelligence marketing. The goal of data gathering and analysis is to comprehend the overall market and the intended audience. Artificial intelligence is already being used in a number of industries to assist businesses increase their competitive advantage in product pricing and other areas. It introduces and studies how intelligence marketing is used in the real world and how it can evolve in the future. The overall trend is positive and could be broadly applied to more fields to aid businesses in marketing their own goods. This technology will be convinced and used in more fields as it is improved and becomes more precise.

Downloads

Download data is not yet available.

References

Shin, T. (2020, April 22). An introduction to artificial intelligence and ethics. Medium. Retrieved September 3, 2022, from https://medium.com/getdatatron/an-introduction-to-artificial-intelligence-and-ethics-c4849b86ccec#:~:text=According%20to%20Techopedia%2C%20%E2%80%9CArtificial%20Intelligence,decisions%20based%20on%20those%20analyses.%E2%80%9D

Hall, J. (2019, August 21). How Artificial Intelligence Is Transforming Digital Marketing. Forbes. Retrieved September 1, 2022, from https://www.forbes.com/

Büchner, A. G., & Mulvenna, M. D. (1998). Discovering internet marketing intelligence through online analytical web usage mining. ACM SIGMOD Record, 27(4), 54–61. https://doi.org/10.1145/306101.306124

Young, W., Igua, D., & Mirman, E. (2007, June 11). A market intelligence primer. Pragmatic Institute. Retrieved September 1, 2022, from https://www.pragmaticinstitute.com/resources/articles/product/a-market-intelligence-primer/

Simborg, M. (Ed.). (2022, February 15). What is product intelligence? Mixpanel. Retrieved September 1, 2022, from https://mixpanel.com/blog/product-intelligence/

Martins, D., & Dias, L. (2021, August 2). Market intelligence: The ultimate guide to beat the competition. Rock Content. Retrieved September 1, 2022, from https://rockcontent.com/blog/market-intelligence/

Efficy. (2022, July 27). Trigger marketing: What it means and how to make the most of it. efficy. Retrieved September 1, 2022, from https://www.efficy.com/definitions/trigger-marketing/#:~:te)xt=What%20is%20trigger%20marketing%3F,instance%20after%20a%20specific%20event.

Kati, V. (2022, June 28). Complete Marketing Intelligence Guide for Marketers (& Tactics). mentionlytics. Retrieved September 1, 2022, from https://www.mentionlytics.com/blog/marketing-intelligence/

Zhang chi. Research on the development of tourism smart marketing [J]. Times economic and trade,2019,0(22):65-71

Kelley, W. T. (1965). Marketing Intelligence for Top Management. Journal of Marketing, 29(4), 19–24. https://doi.org/10.2307/1249697

Kidwell, B., Hardesty, D. M., Murtha, B. R., & Sheng, S. (2011). Emotional Intelligence in Marketing Exchanges. Journal of Marketing, 75(1), 78–95. http://www.jstor.org/stable/25764296

Picture 1: Crowley, E. (2007). Market Intelligence: What You Need to Know. Retrieved September 2, 2022, from https://www.pragmaticinstitute.com/wp-content/uploads/2020/05/image002.jpg.

Picture 2: Kelley, W. T. (1965). Marketing Intelligence for Top Management. Journal of Marketing, 29(4), 19–24. https://doi.org/10.2307/1249697