Nike's Investment Value and Development Trend
DOI:
https://doi.org/10.54691/bcpbm.v34i.3066Keywords:
Economic globalization; Market analysis; Profitability; Strategies.Abstract
The outbreak of the COVID-19 epidemic has brought a serious impact on global economic and social development, especially, on enterprises that suffered a lot of negative influence and faced difficulties in survival and operation. Even though the epidemic situation getting a little better, these problems for enterprises still exist. This study mainly takes Nike Inc. as the research object, based on the SWOT method and some financial ratios to analyze Nike's Profitability, Operation, Solvency and Development. Meanwhile, comparing Adidas and Anta these two powerful competitors shows Nike's pros and cons. Besides, this paper reveals that Nike Inc. may have revenue pressure not only because of global economic issues, but also political issues. In other to make further growth, Nike could optimize the capital structure and improve the quality of operation, etc.
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Michael T. Donaghu, Department of Geography, Dartmouth College Hanover, NH, 03755, USA
Patrick Flynn, University at Albany, State University of New York
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