Research on the Effects of Digital Supply Chain Transformation on the Operational Performance of Retail Enterprises

Abstract

In the face of the upgrading of consumption structure and the sudden change and development of the economy, China’s retail industry has also shown an overall positive industry trend. This paper focuses on the major premise of digital transformation, discusses the status quo of retail enterprises, and analyzes the opportunity and necessity of the digital transformation of the supply chain driven by the development of digital technology and the “dual circulation” national policy. Through literature reading, many scholars have also realized the important role of digitization in improving supply chain capabilities. This paper first analyzes the current situation of Chinese retail enterprises and expounds on the significance of digitalization. Use the literature to study the role of digital technology on the development of retail enterprises and analyze the problems existing in the supply chain of retail enterprises under the background of digitalization. Research shows that transformation pain points can be improved through the intervention of consumer-centric supply chain value, digital infrastructure, trust mechanisms, omnichannel logistics platforms, and national policy support. As a result, this study holds that integrating digital technology may significantly boost retail businesses' performance as well as their fundamental competitiveness.