YUEHUA's Business Analysis Based on SWOT Model
DOI:
https://doi.org/10.54691/bcpbm.v34i.3077Keywords:
Marketing Strategy; SWOT Analysis; YUEHUA Entertainment.Abstract
In the current electronic age, the demand for the quality entertainment industry is becoming more and more important. There is a growing interest in celebrity artists, and the entertainment industry is evolving around them. YUEHUA Entertainment, a well-known professional artist management company in China, is thriving as consumer demand for high-quality monthly entertainment is increasing. This article will analyze the corporate development of YUEHUA Entertainment based on the SWOT model. It is found that the development of YUEHUA Entertainment has limitation in terms of artist resources and the expanse of popularity. Its professional trainee training system, and its long-term stable partners due to its long development time. On the contrary, the main weakness is that the company's business situation is overly dependent on the development of the artist management business. The significance of this thesis research is to summarize the development of YUEHUA and help others to understand this company.
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