Management in Management: Utilization of the Digital Key for Alibaba Cloud

Authors

  • Tianyi Li

DOI:

https://doi.org/10.54691/bcpbm.v34i.3079

Keywords:

Management; Cloud; Viral marketing; Business in business.

Abstract

In the era of big data, all traditional companies will carry out digital transformation under the leadership of managers. From a macro perspective, standing at the forefront of the development of the times, this paper proposes the concept of combining cloud database and management. On this basis, managers can become the pioneers of business in the new era and bring long-term sustainable development benefits to the company. Taking Alibaba cloud as a case, it is found that its biggest advantage is its far-sighted operation plan. Alibaba cloud helps managers make the most efficient transformation plan with sophisticated analysis and calculation logic and forecasts the potential market with the grasp of big data consumer data; all of these can help management to get a head start in the information age. In addition, this paper also proposes that Alibaba cloud management information base is suitable for discovering viral marketing dishes and cooperating with management for win-win results. These results shed light on guiding further exploration of corporation management.

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Published

2022-12-14

How to Cite

Li, T. (2022). Management in Management: Utilization of the Digital Key for Alibaba Cloud. BCP Business & Management, 34, 649-656. https://doi.org/10.54691/bcpbm.v34i.3079