Analysis Of WeCom To Help Universities’ Digital Transformation Strategy

Abstract

As a corporate communication and office tool created by Tencent's WeChat team, WeCom has the same communication experience as WeChat, rich OA applications, and the ability to connect with the WeChat ecosystem, which can help enterprises connect with internal, ecological partners, and consumers. This article mainly analyzes that under the background of the normalization of the prevention and control of the new crown pneumonia epidemic, online office, and online classes have gradually become the norm, as an excellent communication and office tool, how WeCom can give full play to its unique advantages to help colleges and universities complete digital transformation. This paper uses network effect analysis, SWOT analysis and other methods to analyze its competitiveness, competing products, charging strategies, etc., and finally puts forward four suggestions for the digital transformation of colleges and universities through WeChat: using sticky social characteristics to spread widely, focusing on "private" "Domain management" to achieve precise marketing, with SCRM system to help the efficient operation and expand the field of use.