Analysis of the Development Trend and Competitive Strategies of Cloud Service Companies - Take Tencent Cloud as an Example

Abstract

Internet enterprises with the rapid development of computer networks, small and medium-sized enterprises usually can not afford to build and maintain the cost of the server, the cost of using cloud services for large enterprises, security, and post-maintenance is usually more cost-effective than the formation of their servers. The main enterprises in the domestic cloud service market are Alibaba Cloud, Tencent Cloud, Huawei Cloud, and Baidu AI Cloud. Based on market research data, statistical data, and the use of SWOT analysis, this paper analyzes the current situation of the domestic cloud services market and the competitive environment. The study concludes that the current cloud service market is still in the development stage, but due to the rapid development of computer technology and the Internet, future development will accelerate more and more. Cloud service providers should improve service quality and users' consumption experience to protect their market share and prepare for future competition with other cloud service providers.