Apple Financial Analysis and Development Trend Research

Abstract

Apple Inc is a world-renowned electronics company established in 1976 and went public in 1980. On January 4, 2022, Apple's market value exceeded $3 trillion which is equivalent to the GDP of the world's fifth largest economy. So, it is drawn numerous attention to Apple's financial position. To determine the financial status of a company and to assess whether the management is successful or not, choosing financial statement analysis is a necessary method. On the one hand, this analysis can assess the financial status of the company, the company's ability to operate and manage, and whether the business prospects are bright. On the other hand, this analysis can identify the problems of the company’s management and propose countermeasures to solve them. This paper combines case materials and financial data. First, from four aspects of profitability, operating, liquidity, and solvency, it uses trend analysis to analyze Apple's financial data, finds out the existing problems, and propose corresponding solutions to the problems. Secondly, it analyzes Apple's development ability from the two aspects of emergency resolution ability and enterprise business strategy and compares it with enterprises in the industry to propose solutions. This paper mainly analyzes Apple's financial level and development ability and puts forward targeted suggestions for investors to refer to.