Analysis on the Competitiveness of Social E-Commerce Firms under the COVID-19—a Case Study of Jingxi
DOI:
https://doi.org/10.54691/bcpbm.v16i.313Keywords:
COVID-19, Jingxi, Michael Porter’s Five Forces Model, social e-commerceAbstract
In recent years, the outbreak of COVID-19 has affected economic development as well as people's daily life. In this background, the Internet economy has become a hot topic worth people's attention. The outbreak has weakened the real economy but boosted online business. This paper mainly uses Porter's Five Forces Model and obtains data from Jingdong financial statements and other websites to make a detailed analysis of Jingxi’s competitiveness.Also, in order to obtain more realistic first-hand data, we surveyed and recorded the prices of products on the Jingxi platform over a one-week period and compared them with competitors' platforms. From the research results, Jingxi has a high competitiveness, can stand out in many industry competitors, and has a splendid development prospect. This paper will not only fill a gap in the relatively little research on Jingxi, but will also provide reference and lessons for the future path of e-commerce.
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