Opportunities and Challenges in Singapore under the COVID-19 Pandemic
DOI:
https://doi.org/10.54691/bcpbm.v34i.3135Keywords:
Singapore Airlines; PEST analysis; operational capability analysis; liability analysis.Abstract
Singapore Airlines is a typical state-owned enterprise and the only airline on Fortune magazine's list of the world's 50 most admired companies. This paper first summarizes and analyzes the basic situation and background information of Singapore Airlines; Then, based on the profit and loss data of the annual report, it pointed out the main impact of the epidemic on airlines, and analyses the impact of policy, economic, social and technological factors based on PEST analysis. Finally, based on the observation and practice of the development trend of Singapore Airlines, the author puts forward countermeasures and suggestions for the future development of airlines in the post-epidemic era, including continuous innovation, careful listening to customers' opinions, standardized corporate governance, and so on. Collect existing research literature on Singapore Airlines, consolidate relevant theoretical knowledge, and conduct empirical analysis based on annual report data to further enrich the study of enterprise value Singapore Airline's PEST analyzer Operational Capability Analysis Liability Analysis
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