Research on the Development Model of Live E-commerce from a Strategic perspective - Taobao Live as an Example

Yuxi Chang; Jiaqing Yu; Zihan Zhang

doi:10.54691/bcpbm.v16i.314

Authors

Yuxi Chang
Jiaqing Yu
Zihan Zhang

DOI:

https://doi.org/10.54691/bcpbm.v16i.314

Keywords:

Taobao Live, SWOT, strategic analysis

Abstract

Based on the question "Analysis of Taobao Live's business decisions and its pros and cons impact", this thesis focuses on Alibaba's e-commerce platform Taobao Live industry and contains an analysis of its industry status and an assessment of its pros and cons. This paper will therefore focus on the business decisions implemented by Taobao Live to adapt to the online environment. In addition, external factors such as opportunities and threats to Taobao Live in the industry will also be included along with development proposals in the context of the industry analysis[14].The research results show that Taobao Live still maintains the number one market share despite its many rivals. Its market share will remain the same or expand further

Downloads

Download data is not yet available.

References

"The model of live e-commerce - Baidu Wenku." Wenku.baidu.com, 22 June 2020, wenku.baidu.com/view/23e7dba14228915f804d2b160b4e767f5bcf8010. accessed 25 Oct. 2021.

Li, Zhao, and Zhao Xinyi. "Hidden worries behind e-commerce live-streaming frenzy Quality after-sales and other problems emerge - China Courts." Www.chinacourt.org, 8 Nov. 2019,

tao, Chen. "Market Heating Up Holds Opportunities, Consumption Scenarios Shape the Future - A New Look at Enterprise Live Streaming 2021 - Econ Analytics." Www.analysys.cn, 3 Mar. 2021, www.analysys.cn/article/detail/20020057. Accessed 25 Oct. 2021.

"Taobao live streaming annual report: over 100,000 live broadcasts in 2020 Number of anchors grows 661%." Baijiahao.baidu.com, 29 Apr. 2021, baijiahao.baidu.com/s?id=1698356925185021050&wfr=spider&for=pc. Accessed 26 Oct. 2021.

Sina Technology. "Zhang Yong sets three major directions for Taobao: community, content and local life." Tech.sina.com.cn, 29 Mar. 2016, tech.sina.com.cn/i/2016-03-29/doc-ifxqswxk9789646.shtml. accessed 26 Oct. 2021.

"Baidu Encyclopedia - The world's leading Chinese encyclopedia." Baike.baidu.com, baike.baidu.com/item/SWOT%E5%88%86%E6%9E%90%E6%B3%95/150223. accessed 4 Nov. 2021.

Yixuan, He. "2021 H1 Live E-Commerce Industry Insights - Econo Analysis." Www.analysys.cn, 13 July 2021, www.analysys.cn/article/detail/20020149. Accessed 25 Oct. 2021.

"Live-streaming e-commerce research - Baidu Wenku." Wenku.baidu.com, 19 Sept. 2020, wenku.baidu.com/view/db9d5789ea7101f69e3143323968011ca200f736. accessed 25 Oct. 2021.

"Live e-commerce development program - Baidu Wenku." Wenku.baidu.com, 9 Oct. 2020, wenku.baidu.com/view/b3d2c4bdff4733687e21af45b307e87100f6f8ee.

"Value analysis of live e-commerce in the new business environment - Econ Analytics." Www.analysys.cn, 8 Nov. 2020, www.analysys.cn/article/detail/20019980. Accessed 25 Oct. 2021.

"Zhi Gua Data: 2020 Taobao Live Data Analysis Report_Epidemic." Www.sohu.com, 19 Jan. 2021, www.sohu.com/a/445431556_180481. Accessed 26 Oct. 2021.

www.chinacourt.org/article/detail/2019/11/id/4621051.shtml. Accessed 26 Oct. 2021.

Yuxi Chang.Email: 1439257158@qq.com Jiaqing Yu Email: 2827835240@qq.com Zihan Zhang Email: zhzhang_hans@qibaodwight.org