Research on the Organizational Management Problems and Development Suggestions of Marriott Hotels in the Context of COVID-19

Yuchuan Li; Gefei Weng

doi:10.54691/bcpbm.v34i.3141

Authors

Yuchuan Li
Gefei Weng

DOI:

https://doi.org/10.54691/bcpbm.v34i.3141

Keywords:

COVID-19, Marriott hotels in China, Management, Countermeasures

Abstract

The arrival of COVID-19 in 2020 has hit almost all industries worldwide, especially the tertiary industry and service sectors. During COVID-19, the tourism and hotel industry, as the major industries in the tertiary industry, also suffered from the dilemma of unsustainable operation and difficult income generation. The operation and management of the hotel industry are facing huge challenges. This article aims to introduce the market background of China's hotel industry and the current business operation of Marriott Hotels in China. To understand the countermeasures for the operation and management of Marriott hotels in the Chinese market during COVID-19, diagnose and systematically analyze the organization and management problems that have not been addressed in the previous literature for Marriott hotels in China, and finally use the relevant knowledge of hotel management introduction/marketing theory and pricing theory to expand to the future outlook of the Chinese hotel industry market by putting forward relevant suggestions.

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