Brief Analysis to Advantages and Problems of Atour’s Develoment

Abstract

The Chinese hotel and lifestyle brand Atour boosts its development in recent years and can also be considered as a leader of Chinese hotel industry with characteristic ideas. Thus, the author finds it greatly meaningful to do some research, attempting to offer several points for potential progress. This article analyses the advantages of Atour in terms of its jointly-design products and individual hotels, the significance of the fourth space as well as the humane services, which could be considered as the long comings belong to this group. However, Atour is also faced with various problems like price, decoration and staff quality. Based on the analysis of these advantages and problems, suggestions for promoting Atour’s further development are provided as well. In general, the author holds such an expectation that Atour could seize opportunities in this era of experience economy, keep on enhancing itself and manages to attain further achievements, contributing to the going-up of Chinese hospitality industry.