Based on the current market to analyze the factors affecting CFMOTO’s expansion in U.S.

Abstract

This article based on the current background of the whole motorcycle market analyzes the potential factors that could influence the performance of CFMOTO in its domestic market- China, and in one of its foreign market- The United States. It discusses the new consumer group, policy of using motorcycles, as well as the limitation under epidemic situation. It claims that because of the continuous recurrence of the epidemic, global supply chains have become less efficient as the exports and imports have been restricted. This is the factors that both of these two markets have to encounter. Meanwhile, because of the different demand of motorcycles in China and the US, the article suggests that CFMOTO’s main competitors in the US market are American and Japanese brands. Although CFMOTO is now take up a small market share in the US, it would create a bright future because it now senses the trend that motorcycles will be electrified in the future. However, the article points out that in the process of exploring the US market, CFMOTO may be affected by uncertain factors such as the Sino-US trade war, logistics and transportation, and fluctuations in raw material prices.