Big Data Analysis for Supply Chain Management in Vehicle Industry
DOI:
https://doi.org/10.54691/bcpbm.v34i.3158Keywords:
Big data; vehicle industry; supply chain management.Abstract
With the rapid development of big data technology applications, the application of big data technology has an increasing impact on the core competitiveness of automotive enterprises. This paper briefly introduces the development history and status quo of big data, introduces the role that big data technology is playing in the automotive industry, analyzes the problems in the automotive sales link and improvement programs that can be made by using big data, puts forward the current automotive aftermarket link optimization strategy, and also puts forward the limitations of current big data technology and the difficulties and pain points of research tasks, while looking forward to the future, affirming the development prospects of big data. In the future, big data technology will become an indispensable part of the automotive industry chain and play an important role in promoting the management optimization of the automotive industry. These results shed light on guiding further exploration of implementation of big data analysis in supply chain management.
Downloads
References
Xu J. Research on Supply Chain Optimization of Automobile Manufacturing Industry under the Background of Marketing Big Data. 2017, 1.
Wan Yafei, Xu Guoqiang, Yang Liyang. Research on the application of big data in the automotive industry. Automotive Practical Technology, 2020, 45(20): 239-241.
Wamba Samuel Fosso, Gunasekaran Angappa, Papadopoulos Thanos, Ngai Eric. Big data analytics in logistics and supply chain management. The International Journal of Logistics Management, 2018, 29(2): 478-484.
Hofmann Erik, Rutschmann Emanuel. Big data analytics and demand forecasting in supply chains: a conceptual analysis. The International Journal of Logistics Management, 2018, 29(2): 739-766.
Sheffield M. Enterprise Relies on Big Data for Marketing Strategy Analysis on Douyin. Mall Modernization, 2020(24): 3.
Huai Yu. A preliminary study on the prospect of big data application in automotive industry. SAIC Motor, 2016(9):2.
Lv Chao. Application of Big Data in Automotive Industry. Special Purpose Vehicles, 2022(000-007).
Rahimi-Eichi H, Chow M Y. Big-data framework for electric vehicle range estimation. IEEE, 2014: 5628-5634.
Xin W, Zhao S, Liang D. Research and Application of Traffic Visualization Based on Vehicle GPS Big Data. International Conference on Intelligent Transportation, 2017.
Li Y, Lv J. Big Data Based VOC for Vehicle Development, 2020.
Xin Development of Vehicle-shipping Logistics Information System in Big Data Era. Logistics Technology, 2015.
Cheng Z, Chow M Y, Jung D, et al. A big data based deep learning approach for vehicle speed prediction. IEEE International Symposium on Industrial Electronics. IEEE, 2017.
Zhu X, Shi Y, Tian Y. Vehicle Road Privacy Recommendation System Equipped with Markov Chain. International Conference on Big Data and Security. Springer, Singapore, 2022.
Downloads
Published
Issue
Section
How to Cite
