Study on the Development Strategy of Cross-border E-commerce Platforms-A Comparative Analysis of TikTok and Amazon

Abstract

In 2019, the total value of China's cross-border e-commerce retail imports and exports reached 180 billion yuan, an increase of 38.3% year-on-year, and China's imports and exports closed through the customs cross-border e-commerce management platform increased by 26.2% in the first half of 2020. The surging cross-border e-commerce imports and exports mainly stem from the transformation of the consumption pattern in major markets such as Europe and America and the landing of a series of policies conducive to the development of cross-border e-commerce.Since the outbreak of the novel coronavirus epidemic, China's real economy has been impacted. Cross-border e-commerce and live commerce have given a boost to regional economic development and return to work and production. In the post-epidemic era, cross-border e-commerce has encountered many difficulties as well as many opportunities. This paper mainly aims to find out the strategic measures through the comparative analysis of TikTok cross-border e-commerce and Amazon's traditional e-commerce.