Time coordinates change strategy - different strategies in different competition

Abstract

As companies all have their specific strategies in order to develop their companies. Companies always make various decisions that is the most appropriate to the industries. This paper discusses about how companies decision and strategies are impacted by the status and the current stage of the companies. During the analyzation, the AAA Framework, Porters’ Five Forces and SWOT Analysis are used. The research of three companies of Popmart, Lululemon and Pepsi has resulted in demonstrating the importance of diversify the company strategy in different stages. Companies like Popmart are the entrants of a market which need more customers attractors in building the brand fame. But for companies that has already been incumbents like Lululemon and Pepsi, more attention should be payed for maintain their current customers and brand fame, with the developing of the potential customer groups that have been ignored in the previous market strategy. Although disparate stages means different needs of strategy, all stages companies need to insure their brand fame and companies goal.