The impact of Word of Mouth on employee turnover rate
DOI:
https://doi.org/10.54691/bcpbm.v34i.3184Keywords:
Word of mouth; NWOM; Emotions; Turnover rate.Abstract
In the general environment, many companies have employees leaving or jumping ship en masse is a tremendous challenge for company culture, brand reputation, and team management. A large part of the reason for this is related to the reasons why employees leave. This paper presents the impact of negative emotions and turnover rates due to unfulfilled personal needs (according to Maslow's theory of individual needs). The paper uses questionnaires, in-depth personal interviews, and anonymous back surveys, emphasizing sample collection, primary data acquisition, sampling, and other practical approaches to conclude that negative emotions and word-of-mouth communication are strongly correlated and influence turnover rates and corporate management risks some extent.
Downloads
References
Lee, Sang Bong, et al. “The Relative Impact of Employees’ Discrete Emotions on Employees’ Negative Word-of-Mouth (NWOM) and Counterproductive Workplace Behavior (CWB).” Journal of Product & Brand Management, vol. ahead-of-print, no. ahead-of-print, 8 Mar. 2022, 10.1108/jpbm-07-2021-3555. Accessed 22 Mar. 2022.
Lee, Sang Bong, and Taewon Suh. “Internal Audience Strikes Back from the Outside: Emotionally Exhausted Employees’ Negative Word-of-Mouth as the Active Brand-Oriented Deviance.” Journal of Product & Brand Management, vol. 29, no. 7, 27 Jan. 2020, pp. 863–876, 10.1108/jpbm-02-2019-2239. Accessed 5 Sept. 2021.
More than half of TikTok's UK staff quit en masse due to cultural differences between China and foreign countries. Blue Ocean Yiguan net. (n.d.). Retrieved September 13, 2022, from https://www.egainnews.com/article/14549
Maslow's hierarchy of needs. Corporate Finance Institute. (2022, April 22). Retrieved September 13, 2022, from https://corporatefinanceinstitute.com/resources/knowledge/other/maslows-hierarchy-of-needs/
Kalra, W. by A. S. (n.d.). The hidden causes of employee turnover: Mental Health and Burnout. Remnant. Retrieved September 13, 2022, from https://www.humanresourcesonline.net/the-hidden-causes-of-employee-turnover-mental-health-and-burnout
How damaging is negative word of mouth? - massey university. (n.d.). Retrieved September 13, 2022, from http://marketing-bulletin.massey.ac.nz/V6/MB_V6_N1_Charlett.pdf
August 6, 2020. (n.d.). Danger of negative word-of-mouth (WOM). Navigation Icon. Retrieved September 13, 2022, from https://doctorgenius.com/blog/danger-of-negative-word-of-mouth-wom/
Scanlan, J. N., & Still, M. (2019, January 23). Relationships between Burnout, turnover intention, job satisfaction, job demands and job resources for mental health personnel in an Australian Mental Health Service - BMC Health Services Research. BioMed Central. Retrieved September 13, 2022, from https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-018-3841-z
Importance of psychological and social support in the Workplace. MyWorkplaceHealth. (2021, April 22). Retrieved September 13, 2022, from https://myworkplacehealth.com/importance-of-psychological-and-social-support-in-the-workplace/
Manage your emotional culture. Harvard Business Review. (2020, December 16). Retrieved September 13, 2022, from https://hbr.org/2016/01/manage-your-emotional-culture.
Downloads
Published
Issue
Section
How to Cite
