Research on the influencing factors of college students' online purchasing behavior

Saite Ge

doi:10.54691/bcpbm.v34i.3209

Authors

Saite Ge

DOI:

https://doi.org/10.54691/bcpbm.v34i.3209

Keywords:

collegue students; online shopping; motavition; behavioral dependence.

Abstract

As online shopping becomes more and more convenient today, people's online shopping consumption is increasing rapidly. As one of the most dynamic groups, today's college students' online shopping frequency is not high. However, behind the increasing desire for shopping, what reasons stimulate the consumption of college students and whether the consumption of college students is rational enough have aroused people's attention. This paper will discuss the factors that affect college students' shopping behavior and give some opinions.

Downloads

Download data is not yet available.

References

Meng Ting. Summary of research on online shopping of college students. China Journal of Commerce, 2020, (13): 64-67.

Tang Yu, Liang Jijuan, Deng Xiaofeng Chen Zhao, Xu Zhaoyuan. Industrial & Science Tribune, 2019, 18(17):129-130.

Babin B J, Darden W R, Griffin M. Work and/or fun: measuring hedonic and utilitarian shopping value. Journal of consumer research, 1994, 20(4): 644-656.

Childers T L, Carr C L, Peck J, et al. Hedonic and utilitarian motivations for online retail shopping behavior. Journal of retailing, 2001, 77(4): 511-535.

Pechtl A. Ein Rückblick: Risikomanagement von der Antike bis heute. Erfolgsfaktor Risiko-Management. Gabler Verlag, Wiesbaden, 2003: 15-41.

Koran L M, Faber R J, Aboujaoude E, et al. Estimated prevalence of compulsive buying behavior in the United States. American Journal of Psychiatry, 2006, 163(10): 1806-1812.

Wu Jing, Cao Min, Mao Jie. Public debt and firm total factor productivity: effect and mechanism. Economic Research Journal, 2022, 57(01):107-121.

Li Chunling, Guo Yaping. Is the competition on college campus still dependent on "father"? -- The role of family background in the formation of college students' human capital. Sociological Studies, 2021, 36(02):138-159+228-229.

Chen Kunting, Zhou Yan. Preventing and Resolving Systemic Financial Risk -- An Analysis of Monetary Policy Rules of Western Financial Economic Cycle Theory. Social Sciences in China, 2020, (11):192-203.

Xu Mingxing. The relationship between Internet use motivation, self-control and online shopping dependence among college students. Anhui Normal University, 2017.

Cao Zhuoxian. Analysis of the consumption motivation and marketing strategy of online shopping under B2C mode. China Circulation Economy, 2016, (33):104-105.

Blaug M. Say's law of markets: What did it mean and why should we care?. Eastern economic journal, 1997, 23(2): 231-235.

Wood M. Applying commercial marketing theory to social marketing: A tale of 4Ps (and a B). Social Marketing Quarterly, 2008, 14(1): 76-85.

Mai N T T, Jung K, Lantz G, et al. An exploratory investigation into impulse buying behavior in a transitional economy: A study of urban consumers in Vietnam. Journal of International Marketing, 2003, 11(2): 13-35.

Wu JinFeng, Chang Yaping, Hou Delin. The influence of online store image on emotional response and online impulsive purchase intention. Journal of Business Economics, 2012, (08):35-44.

Chen Zhi, Wang Xijing. Research on influencing factors of college students' online shopping impulse behavior. Mathematical statistics and management, 2013, 32(04):676-684.