Using the dividend payments and annual report of Nike to analysis the overall situation of Nike since the beginning of Covid-19

Qianjun Li; Donghong Jiang; Minjinghan Tu

doi:10.54691/bcpbm.v35i.3236

Authors

Qianjun Li
Donghong Jiang
Minjinghan Tu

DOI:

https://doi.org/10.54691/bcpbm.v35i.3236

Keywords:

Dividend Payment, Stock Rights, The Dividend Discount Model, E-commerce

Abstract

During the pandemic period basically all of the offline store has shut down, causing companies lose profit. Nike is one of the companies that got influenced. The following essay will be analyzing how did Nike operate under pandemic. Did they make a loss or a gain. The following article will explain this question by looking at DDM, and the annual report. A SWOT analysis will be used to help to explain Nike’s performance. After analyzing Nike’s performance by looking at annual report and dividend payment we conclude that Nike has a relatively well performance during pandemic.

Downloads

Download data is not yet available.

References

Hongxing News, 28/6/2020, Nike can't handle it! Huge loss of 5.6 billion, CEO reminded: layoff is coming, https://www.thepaper.cn/newsDetail_forward_8027991https://www.thepaper.cn/newsDetail_forward_8027991

NIKE. Inc, 25/6/2020, Reports Fiscal 2020 Fourth Quarter and Full Year Results, https://about.nike.com/en/newsroom/reports/nike-inc-reports-fiscal-2020-fourth-quarter-and-full-year-results

Huangjingqingbaowang, 22/2/2021, Analysis on the scale of online shopping users and online retail turnover in China in 2020, China has become the largest online retail market in the world for eight consecutive years, https://www.huaon.com/channel/trend/689421.html

Jingyingbang, 25/2/2021, Nike, which survives in the midst of losses, layoffs, defeats, epidemics and protests, https://baijiahao.baidu.com/s?id=1692659302765891726

Abhijeet Pratap, 25/11/2020, Nike in 2020: A SWOT Analysis, https://www.notesmatic.com/nike-in-2020-a-swot-analysis/

NIKE, Inc. Reports Fiscal 2020 Fourth Quarter and Full Year Results — NIKE, Inc. https://www.notesmatic.com/nike-in-2020-a-swot-analysis/

Profile - jtdong | Tableau Public (COVID-19 Drags Nike into a Loss in Q4, Stock Falls (marketrealist.com)

Dividend Discount Model (DDM) Formula, Variations, Examples, and Shortcomings, By JAMES CHEN updated March 06,2022, Reviewed by GORDON SCOTT, Fact checked by JIWON MA, (Investopedia.com)

Dividend Discount Model, Written by CFI Team, Updated February 16, 2022, (CFI.com)

Nike's stock price may usher in a rebound, By Geoff Considine, Ph.D, January 27th. 2022