Vol. 35 (2022): 2022 International Conference on Portfolios, Global Marketing and Economic Environment (PGMEE 2022)

View Vol. 35 (2022): 2022 International Conference on Portfolios, Global Marketing and Economic Environment (PGMEE 2022)

November 12-13, 2022 | Sao Paulo, Brazil

Editors: Edmund Wheatley, Gaofei Ke

ISBN: 978-1-62437-640-5

Published: 2022-12-31

Preface

  • Preface: 2022 International Conference on Portfolios, Global Marketing and Economic Environment (PGMEE 2022)

    Edmund Wheatley, Gaofei Ke
    I
    DOI: https://doi.org/10.54691/bcpbm.v35i.3118

Articles

  • Using Three-factor and Five-factor Models to Explore the Impact of the Covid-19 on the US Stock Health Care Industry

    Zian Xiang
    1-5
    DOI: https://doi.org/10.54691/bcpbm.v35i.3218

  • Application Analysis of Internal Rate of Return Capital Budgeting Method in Project Investment Decision-Making

    Qixiang Sun
    6-10
    DOI: https://doi.org/10.54691/bcpbm.v35i.3219

  • Biomedical Industry in China under the Long-term Uncertain Situation: an Empirical Research Based on Time Series Model

    Tong Ding
    11-18
    DOI: https://doi.org/10.54691/bcpbm.v35i.3220

  • How Analyst Attention Affects Inefficient Investment of Enterprises: The Mediating Role of Financial Constraints

    Ziqi Gao, Xiaoli Fang, Shuqi Liao, Jihan Wang
    19-26
    DOI: https://doi.org/10.54691/bcpbm.v35i.3221

  • Dynamic changes in US Financial Markets under the COVID-19 Pandemic

    Xinran Wang
    27-37
    DOI: https://doi.org/10.54691/bcpbm.v35i.3223

  • Analysts’ Attention and R&D Expenditure: The Mediating Role of Financial Constraints

    Qingmiao Wang
    38-45
    DOI: https://doi.org/10.54691/bcpbm.v35i.3224

  • The Dynamic Impact of Covid-19 Pandemic on Environment-friendly Energy Industry

    Wen Zhou
    46-54
    DOI: https://doi.org/10.54691/bcpbm.v35i.3225

  • How the stocks change when the company issues the stocks in the market

    Xinrun Song
    55-59
    DOI: https://doi.org/10.54691/bcpbm.v35i.3226

  • Through analyzing differences between four risk hedge methods to help companies choose a suitable strategy in different financial situation

    Chaoyi Chen, Ziyang Liao, Menghan Shi, Peizi Zhang
    60-64
    DOI: https://doi.org/10.54691/bcpbm.v35i.3227

  • Game subscription analysis--Take Xbox Game Pass as an example

    Jingwen Wang
    65-68
    DOI: https://doi.org/10.54691/bcpbm.v35i.3228

  • How to Sustain Chinese Bond Market Transactions Under the Influence of Covid-19

    Ziye Liu
    69-75
    DOI: https://doi.org/10.54691/bcpbm.v35i.3229

  • Analysis of the Fed's Implementation Plan to Tackle the Financial Crisis in 2008

    Junxu Pan
    76-82
    DOI: https://doi.org/10.54691/bcpbm.v35i.3230

  • The Use of IRR and NPV in Agribusiness Investments Outline

    Ruoxin Liu, Jerry Luk
    83-88
    DOI: https://doi.org/10.54691/bcpbm.v35i.3231

  • The Existing Deficiencies of Virtual Currency and Its Possible Development Direction

    Yujun Chen
    89-93
    DOI: https://doi.org/10.54691/bcpbm.v35i.3232

  • Analysis of the Changing Trend of Noise Trader Risk in Chinese Stock Market under the Influence of Covid-19

    Yuheng Zeng
    94-98
    DOI: https://doi.org/10.54691/bcpbm.v35i.3233

  • The Examination of Segway-Ninebot’s Decision-making Through Case Analysis, Strategies and Stock Overview

    Keongchi Hun, Weizhe Xu, Jingwen Yu
    99-106
    DOI: https://doi.org/10.54691/bcpbm.v35i.3234

  • Using the dividend payments and annual report of Nike to analysis the overall situation of Nike since the beginning of Covid-19

    Qianjun Li, Donghong Jiang, Minjinghan Tu
    107-111
    DOI: https://doi.org/10.54691/bcpbm.v35i.3236

  • Analysis of Intrinsic Stock Value Based on Discounted Cash Flow (DCF) Model -- Take China Construction Bank (601939) as an Example

    Junliang Qian, Qinzhe Tang
    112-115
    DOI: https://doi.org/10.54691/bcpbm.v35i.3237

  • Dividend Discount Model Study and Example Analysis

    Xinwan Pan
    116-120
    DOI: https://doi.org/10.54691/bcpbm.v35i.3238

  • The Implications of the Russia-Ukraine Conflict on International Banking

    Guanzhong He
    121-125
    DOI: https://doi.org/10.54691/bcpbm.v35i.3239

  • Study in Chinese Individual Investors Through Behavioral Finance

    Yuyuan Chen
    126-129
    DOI: https://doi.org/10.54691/bcpbm.v35i.3241

  • COVID-19 Pandemic Impact on Copper Futures Prices

    Jingxuan Zhou
    130-137
    DOI: https://doi.org/10.54691/bcpbm.v35i.3242

  • The Effects of Bitcoin Futures on Bitcoin Market

    Yu Hong
    138-144
    DOI: https://doi.org/10.54691/bcpbm.v35i.3243

  • Analysis of Yihai Kerry's Hedging Value

    Lin Bian, Xinyue Chen, Ziye Jin, Zhanghan Weng
    145-151
    DOI: https://doi.org/10.54691/bcpbm.v35i.3244

  • Case Analysis for Henan Yuguang Gold & Lead Co Ltd. of Hedging by Option

    Xuanting Liao
    152-156
    DOI: https://doi.org/10.54691/bcpbm.v35i.3245

  • Endowment Effect: Experimental Tests and Literature Study

    Siu Yu Sheila Wong
    157-161
    DOI: https://doi.org/10.54691/bcpbm.v35i.3246

  • Trade Conflict, Capital Flows and Dynamic Changes in Chinese Stock Market

    Zhaolin Liu
    162-170
    DOI: https://doi.org/10.54691/bcpbm.v35i.3247

  • Automobile Industry in the Long-term Uncertain Market: an Empirical Analysis

    Yuechen Wang
    171-178
    DOI: https://doi.org/10.54691/bcpbm.v35i.3248

  • The Long-term Impact of Covid-19 on Game Industry: Evidence from Daily New Confirmed Cases

    Wending Ying
    179-187
    DOI: https://doi.org/10.54691/bcpbm.v35i.3249

  • Analysis to What Extent IFRS Contributes to the International Harmonisation of Financial Reporting

    Sitian Yu
    188-191
    DOI: https://doi.org/10.54691/bcpbm.v35i.3250

  • Marketing Risk Path Identification of Small and Medium-sized Energy Enterprises Based on ISM-MIMAC

    Rui Gong, Jingxi Li, Siying Wang, Xue Li
    192-201
    DOI: https://doi.org/10.54691/bcpbm.v35i.3291

  • Portfolio investment decision model based on price forecasting model and risk assessment model

    Xiaoyang Zhao, Zesheng Shi, Jiahao Xia, Wannian Ren, Chunmei Huang
    202-209
    DOI: https://doi.org/10.54691/bcpbm.v35i.3294

  • An Investment Value Analysis of Bitcoin Trading

    Xiangyang Zou
    210-215
    DOI: https://doi.org/10.54691/bcpbm.v35i.3295

  • Current Situation and Prospects of Bitcoin

    Ruolei Zhang
    216-223
    DOI: https://doi.org/10.54691/bcpbm.v35i.3296

  • Core Factors That Make Afterpay’s Success

    Yizhen Zhang
    224-232
    DOI: https://doi.org/10.54691/bcpbm.v35i.3297

  • Extrapolation of Crude Oil Futures Implied Return by Black Scholes Model and Monte Carlo Simulation

    Chengmin Shi
    233-239
    DOI: https://doi.org/10.54691/bcpbm.v35i.3298

  • An Empirical Study on the Effectiveness of China's Growth Enterprise Market: A Test Based on Momentum Reversal Effect

    Tianyi Zhou
    240-247
    DOI: https://doi.org/10.54691/bcpbm.v35i.3299

  • Analysis of the influencing factors of IPO break under the background of registration system Reform: Evidence from China

    Jiacheng Qin, Te Liang
    248-258
    DOI: https://doi.org/10.54691/bcpbm.v35i.3300

  • Cryptocurrency Assets Valuation Based on LSTM: Evidence from Bitcoin, Ethereum, and Dogecoin

    Xinyi Zhang
    259-266
    DOI: https://doi.org/10.54691/bcpbm.v35i.3301

  • Stock price prediction based on SVM, LSTM, ARIMA

    Haoyu Ji
    267-272
    DOI: https://doi.org/10.54691/bcpbm.v35i.3302

  • Optimal Portfolio Construction Based on Markowitz Model

    Qiyuan Feng
    273-280
    DOI: https://doi.org/10.54691/bcpbm.v35i.3303

  • The Response and Results of Countries to the Fed's Rate Hike

    Haoran Zheng
    281-287
    DOI: https://doi.org/10.54691/bcpbm.v35i.3304

  • Analysis on the Development of Wanhua Chemical

    Qixiao Liu
    288-299
    DOI: https://doi.org/10.54691/bcpbm.v35i.3305

  • Research on the Problems Related to the Life Work Balance and Psychological Health Problem of Chinese Millennial Workers as an Economic View

    Yukun Zhang
    300-304
    DOI: https://doi.org/10.54691/bcpbm.v35i.3306

  • Research on the investment efficiency of each factor in A-share market——Take CAPM, FF three factor and FF five factor models as examples

    Haoyu Sun
    305-316
    DOI: https://doi.org/10.54691/bcpbm.v35i.3307

  • Marketing Strategy Analysis and Evaluation for the Adidas

    Yinghan Sun
    317-322
    DOI: https://doi.org/10.54691/bcpbm.v35i.3308

  • A Study on the U.S. Housing Market and How to Fix It

    Jingyi Cheng
    323-326
    DOI: https://doi.org/10.54691/bcpbm.v35i.3311

  • Monetary Policy and Enterprise Investment Efficiency: Perspective from Enterprise Financing Constraints

    Shirui Bao
    327-334
    DOI: https://doi.org/10.54691/bcpbm.v35i.3312

  • The Impact of EU Carbon Border Adjustment Mechanism: Perspective from Developed and Developing Countries

    Xiaorui Peng
    335-340
    DOI: https://doi.org/10.54691/bcpbm.v35i.3313

  • The Impact of COVID-19 Vaccination on Countries' Economic Recovery: Taking the OECD as an Example

    Yunjian Tan
    341-347
    DOI: https://doi.org/10.54691/bcpbm.v35i.3314

  • The Impact of the Sino-U.S. Trade War on China's Economy and Countermeasures

    Changwei Jiang
    348-351
    DOI: https://doi.org/10.54691/bcpbm.v35i.3315

  • Russia-Ukraine Conflict and the Breaking of Hyperinflation in Venezuela

    Zhuoqi Li
    352-357
    DOI: https://doi.org/10.54691/bcpbm.v35i.3317

  • Analysis of Venezuela’s Government Action against Hyperinflation

    Yu Xie
    358-363
    DOI: https://doi.org/10.54691/bcpbm.v35i.3318

  • Predicting Development Prospects Based on the Current Situation of the Sino-US Trade War

    Xiaomeng Wu
    364-369
    DOI: https://doi.org/10.54691/bcpbm.v35i.3319

  • Macroeconomic Impact of U.S Infrastructure Investment or Lack of Investment

    Jiayi Geng, Chikai Tao, Lingyi Zhang
    370-376
    DOI: https://doi.org/10.54691/bcpbm.v35i.3320

  • Comparative Analysis of the Impact of Quantitative Easing on the United States and Japan

    Guoyi Zeng
    377-382
    DOI: https://doi.org/10.54691/bcpbm.v35i.3321

  • Returns and Volatility in Chinese and U.S. Stock Markets in Uncertain Markets: Evidence from Fed’s Monetary Policy

    Dongbing Han
    383-392
    DOI: https://doi.org/10.54691/bcpbm.v35i.3322

  • Current Status and Prospects of Word-of-Mouth Research: A Systematic Analysis of Characteristics, Antecedents and Consequences

    Yawen Chen
    393-400
    DOI: https://doi.org/10.54691/bcpbm.v35i.3323

  • Electric High-tech Car and Environment Sustainable: Analysis of Tesla’s problems

    Peilin Li
    401-404
    DOI: https://doi.org/10.54691/bcpbm.v35i.3325

  • The Yield and Volatility of Cryptocurrency in the Uncertain Market: Evidence from Ethereum

    Yiran Wang
    405-413
    DOI: https://doi.org/10.54691/bcpbm.v35i.3326

  • Analysis of profit earning after scandal for Luckin Coffee with the concept of marketing mix strategy 4Ps and SWOT

    Ziqian Li, Jinghao Qian, Sheng Xie
    414-420
    DOI: https://doi.org/10.54691/bcpbm.v35i.3327

  • A Brief Overview on Influence of Financial Factors on Stock Prices of Listed Company An Case Study of Chinese Home Electrical Appliance Industry

    Shenghui Qiao
    421-427
    DOI: https://doi.org/10.54691/bcpbm.v35i.3328

  • The Myth of STEPP Model: Based on A Framework of Dyson

    Jiuyu Guo
    428-433
    DOI: https://doi.org/10.54691/bcpbm.v35i.3329

  • Analysis of Ice Cream Industry Market Issues and Prospects: Example from the Chinese Market

    Yi Liu
    434-439
    DOI: https://doi.org/10.54691/bcpbm.v35i.3331

  • Analysis of the Impact of the US-China Trade War on the China’s Macro Economy

    Ling Zhu
    440-444
    DOI: https://doi.org/10.54691/bcpbm.v35i.3332

  • Research on the Relationship between Mental Toughness and Job Performance of Front-line Employees in Chinese Manufacturing Enterprises under Covid-19

    Jinyu Fang
    445-452
    DOI: https://doi.org/10.54691/bcpbm.v35i.3333

  • The popularity of E-sports and the logic behind the growth

    Zhewen Li
    453-458
    DOI: https://doi.org/10.54691/bcpbm.v35i.3334

  • A Comprehensive Analysis of Cute Culture from the Perspective of the Market

    Peiyuan Feng
    459-466
    DOI: https://doi.org/10.54691/bcpbm.v35i.3335

  • Marketing Strategy Analysis of POP MART in the Chinese Market

    Manning Wang
    467-472
    DOI: https://doi.org/10.54691/bcpbm.v35i.3336

  • Analysis of Influencing Factors of Consumers’ Continuous Consumption of Skiing

    Zirou Li
    473-478
    DOI: https://doi.org/10.54691/bcpbm.v35i.3337

  • Research on the Impact of Fed Rate Hike on China's Macro-economy

    Shunning Shen
    479-486
    DOI: https://doi.org/10.54691/bcpbm.v35i.3338

  • Research on the Dynamic Changes in Tesla Stock Price with this turn’s Interest Rate Policy

    Ranbo Ma
    487-494
    DOI: https://doi.org/10.54691/bcpbm.v35i.3339

  • Analysis Microsoft's acquisition of Activision Blizzard based on SWOT

    Xueqing He
    495-500
    DOI: https://doi.org/10.54691/bcpbm.v35i.3340

  • Regional Conflict and Financial Market Reaction: Evidence from China and US

    Yutong Zhang
    501-511
    DOI: https://doi.org/10.54691/bcpbm.v35i.3341

  • Netflix and Microsoft on Ad Tiers: Is this cooperation good or bad?

    Yuyao Fan
    512-517
    DOI: https://doi.org/10.54691/bcpbm.v35i.3342

  • Yield and Volatility of Service Industry in Long-term Uncertain Market: a Post-pandemic Era Perspective

    Ruoyu Chen, Chenxi Huang, Zhiyuan Yu, Xiaowei Zhao, Yixuan Zhu
    518-527
    DOI: https://doi.org/10.54691/bcpbm.v35i.3343

  • Comparison of different sales models and investment value analysis of the fresh produce market under the COVID-19 epidemic

    Jiaqi Sun
    528-534
    DOI: https://doi.org/10.54691/bcpbm.v35i.3344

  • A Study on the Role of Compensation Incentives and Equity Incentives in Technology-based Enterprises

    Congwen Yang
    535-541
    DOI: https://doi.org/10.54691/bcpbm.v35i.3345

  • Analysis of Live Broadcast Chaos and Corresponding Solutions Under the Epidemic

    Yuxi Xiong
    542-547
    DOI: https://doi.org/10.54691/bcpbm.v35i.3348

  • How Digital Financial Inclusion Affects Industry Income Disparities

    Yuxi Tang
    548-554
    DOI: https://doi.org/10.54691/bcpbm.v35i.3349

  • Portfolio Construction Based on Markowitz Model and Index Model for Multiple Assets

    Chengyi Li
    555-563
    DOI: https://doi.org/10.54691/bcpbm.v35i.3350

  • A Study on the Applicability of Black-Scholes Option Pricing Model in Chinese Stock Index Option Market

    Shihan Wang
    564-572
    DOI: https://doi.org/10.54691/bcpbm.v35i.3351

  • Impact of Green Credit on Industrial Structure in China

    Lu Zhang
    573-580
    DOI: https://doi.org/10.54691/bcpbm.v35i.3352

  • Global Financial Crisis: Cause and Impact

    Jiuding You
    581-586
    DOI: https://doi.org/10.54691/bcpbm.v35i.3354

  • Research on Capital Allocation Based on Markowitz Model

    Zhenqi An
    587-592
    DOI: https://doi.org/10.54691/bcpbm.v35i.3355

  • The Influence of the Ukraine Conflict on American Capital Market and Asset Price

    Huanyi Sun
    593-604
    DOI: https://doi.org/10.54691/bcpbm.v35i.3356

  • A Study on the Criteria for Investment in the Bond Market

    Mengxi Weng
    605-610
    DOI: https://doi.org/10.54691/bcpbm.v35i.3357

  • Human Capital Factors of Management Team in Venture Capital Decision

    Mudong Liu
    611-616
    DOI: https://doi.org/10.54691/bcpbm.v35i.3358

  • Unexpected Risk (M) on the Stock Portfolio

    Junlong Chen
    617-624
    DOI: https://doi.org/10.54691/bcpbm.v35i.3360

  • Subprime Crisis: Cause, Effect and Response

    Xiangyu Wang
    625-631
    DOI: https://doi.org/10.54691/bcpbm.v35i.3361

  • Causality Between Firm-Level Governance and Firm Value

    Anbang Wang
    632-640
    DOI: https://doi.org/10.54691/bcpbm.v35i.3362

  • Comparative Analysis on Fama-French Five-factor Model and Three-factor Model adopted in various Industries in A-share Market of China

    Junjie Hu, Qiunan Jiang, Jie Song, Su Yan
    641-646
    DOI: https://doi.org/10.54691/bcpbm.v35i.3364

  • Stock Selection Strategy and Model Test in A-share Market

    Xuzhou Feng, Mingyu Wang, Ziwen Wang, Yue Xu
    647-660
    DOI: https://doi.org/10.54691/bcpbm.v35i.3366

  • Research on Asset Division and Evaluation Methods

    Tianyi Qin, Zhuoya Xiong
    661-665
    DOI: https://doi.org/10.54691/bcpbm.v35i.3367

  • Construction and Analysis of Individual Stock Sentiment Anomalies in the A-share Market

    Bochen Yin
    666-674
    DOI: https://doi.org/10.54691/bcpbm.v35i.3368

  • Portfolio Construction in Terms of Bitcoin, S&P 500, Gold Futures and American 10-year National Debt

    Wantong Zhong
    675-682
    DOI: https://doi.org/10.54691/bcpbm.v35i.3369

  • How helpful is the Dividend Discount Model in understanding the stock market? What are some of its limitations?

    Xiaoning Zhao
    683-686
    DOI: https://doi.org/10.54691/bcpbm.v35i.3370

  • Portfolio Optimization of Five Stocks Based on the Mean-Variance Model

    Xinzhe Wang
    687-693
    DOI: https://doi.org/10.54691/bcpbm.v35i.3371

  • Portfolio Selection Based on the Application of CAPM and FF3F Model

    Yue Meng
    694-700
    DOI: https://doi.org/10.54691/bcpbm.v35i.3372

  • Portfolio Analysis for the Retired Population

    Shuyun Zhang
    701-708
    DOI: https://doi.org/10.54691/bcpbm.v35i.3373

  • Portfolio Optimization among Luxury Goods, New Energy, Web 3.0 Industries and Gold

    Ziyao Lei
    709-715
    DOI: https://doi.org/10.54691/bcpbm.v35i.3374

  • Portfolio Analysis Based on 5 US Industries Assets

    Jinping Yan
    716-722
    DOI: https://doi.org/10.54691/bcpbm.v35i.3375

  • Optimal Portfolio with Pension under Three Models: Mean-Variance, CAPM and FF3F

    Xiangqi Ma
    723-729
    DOI: https://doi.org/10.54691/bcpbm.v35i.3376

  • Portfolio Optimization Analysis for Industries

    Baizhou Li, Shaokun Tang
    730-736
    DOI: https://doi.org/10.54691/bcpbm.v35i.3377

  • Portfolio Optimization for US. Stock with Mean-variance Model, CAPM, Fama French Three-factor Model

    Haotian Shi
    737-744
    DOI: https://doi.org/10.54691/bcpbm.v35i.3390

  • Prediction of CSI China Mainland Low Carbon Economy Index Based on ARIMA-GARCH Model

    Yijie Lei
    745-752
    DOI: https://doi.org/10.54691/bcpbm.v35i.3392

  • Application of mean-variance modal in four industries

    Zexin Yue
    753-756
    DOI: https://doi.org/10.54691/bcpbm.v35i.3394

  • A Research Review on the Impact of Big Data Capability on Enterprise Innovation Performance

    Zhili Zhang
    757-767
    DOI: https://doi.org/10.54691/bcpbm.v35i.3395

  • A study of the impact of investor attention on stock prices ——take new energy concept stocks as an example

    Hang Zhao, Yucan Liu
    768-776
    DOI: https://doi.org/10.54691/bcpbm.v35i.3398

  • A Review of Research on the Impact of Digital Capabilities on Business Model Innovation

    He Ji
    777-787
    DOI: https://doi.org/10.54691/bcpbm.v35i.3401

  • Is Fama-French five factor model better than the three factor model——Empirical evidence from the US stock market

    Kaiming Yan
    788-797
    DOI: https://doi.org/10.54691/bcpbm.v35i.3403

  • The impact of digital financial development on the economic development of cities in Jiangsu Province——Empirical test based on the spatial lag model

    Qixian Ren
    798-805
    DOI: https://doi.org/10.54691/bcpbm.v35i.3406