The Long-term Impact of Covid-19 on Game Industry: Evidence from Daily New Confirmed Cases
DOI:
https://doi.org/10.54691/bcpbm.v35i.3249Keywords:
COVID-19, Rate of return on investment, Game industry.Abstract
In early 2020, the Covid-19 outbreak caused turmoil in global financial markets, and among the many industries that suffered severely, the gaming industry stood alone, instead growing explosively in the early stages of the outbreak. However, there was a plunge after 2021. This study evaluates how the pandemic has affected gaming markets in China and other international locations. In order to examine changes in the gaming sector in terms of ROE and volatility, a VAR model and an ARMA-GARCH model are built. This study discovers that unexpected epidemic outbreaks have a mainly beneficial influence on the ROE of the gaming sector, but that this advantage gradually diminishes over time as the normal epidemic eventually lessens investor worry. In the environment of a regular epidemic, investor panic is no longer as severe and the impact on gaming industry yields is quantitatively insignificant. Therefore, investors should invest rationally in this sector.
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