Analysis on the Development of Wanhua Chemical

Abstract

With the development of the chemical industry, the traditional chemical enterprise model of relying on high energy consumption and high input has not adapted to the requirements of high-quality development. At present, chemical enterprises have problems such as low product performance, single product and excessive energy consumption. Wanhua Chemical Co., Ltd. is a technology-intensive high-end chemical enterprise, and its high-end chemical products (e.g., MDI) occupy an important position in the world. However, while investigating and analyzing Wanhua Chemical, it is found that the current enterprise also has a large gap compared with the world's top chemical enterprises. This paper uses SWOT strategic analysis and financial analysis compared with BASF to find that Wanhua Chemical has a single product structure, high repayment pressure, and low research expenditure. On this basis, this study provides a suitable development strategy for Wanhua Chemical, aiming to provide a reference implementation path for Chinese chemical companies to go international.