The Myth of STEPP Model: Based on A Framework of Dyson

Abstract

The Internet is leading the era of virtual economy, the traditional marketing model based on publicity and promotion is gradually showing many drawbacks, and the network marketing represented by viral marketing is gradually becoming the mainstream model, which can have a subtle impact on consumer behavior. Accordingly, this has put forward requirements for the innovation of enterprise marketing models and methods. This paper uses viral marketing theory as the basis of research, and combines a renowned business framework, Dyson Co., Ltd, and this research aims to deliver readers a fundamental view of novel marketing strategies to have products or ideas go viral even though the traditional marketing strategy is classic and wise, it does not meet temporary market demands enough.