Analysis of Influencing Factors of Consumers’ Continuous Consumption of Skiing
DOI:
https://doi.org/10.54691/bcpbm.v35i.3337Keywords:
Influencing Factors; Continuous Consumption; Skiing.Abstract
Stimulating the growth of skiing consumption and promoting the development of the skiing industry is a hot topic nowadays. In this article, we looked at 30 people of different ages and genders who skied for different lengths of time and used a questionnaire survey method to explore the relationship between skiers’ continuous consumption behavior and their flow experience during skiing to explore the factors that affect their continuous consumption behavior. The study found that consumers have an ‘immersive interaction’ during their skiing and how important flow can impact consumers while performing the sport.
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