Analysis Microsoft's acquisition of Activision Blizzard based on SWOT

Abstract

The acquisition between Microsoft and Activision Blizzard shocked the whole world for its huge amount and, mostly, potential huge impact on the development of some influential industries. Thus, further analysis has been done in this passage with latest statistics. An objective description on the prospect of the acquisition is also involved. The results come out as that, for both parts, entrepreneurs' personal willingness has a role to play in the decision-making process of an enterprise's developing strategy. Meanwhile, the attractiveness of the counterpart is even more powerful to influence the attitude of the decision-maker, as it is about what benefits the acquisition can bring to the company. To conclude, after careful balance, the acquisition will accelerate the promotion of the merged enterprise if the joint leader can successfully union the original two separate companies.