Netflix and Microsoft on Ad Tiers: Is this cooperation good or bad?

Abstract

This article will be analyzing the deal on adding ad tiers between Netflix and Microsoft in 2022. It is worth to discuss whether this partnership with Microsoft is necessary for Netflix based on Netflix’s current ability and resources. It will be introducing the process of preparing strategies before the deal, negotiating maximum benefits from the deal, and predicting the results after the deal. It will base on Netflix and Microsoft’s strengths, weaknesses, opportunities, and threats to further explain how each party would gain their relative bargaining power and be in a better position during the deal. Defining the objectives and listing out the strategic planning will help each company to gain a clear vision and better understanding of the needs of buyers and suppliers. This article will also discuss some major concerns and economic issues that each party might face. To conclude, the partnership between Microsoft and Netflix is efficient, and it should bring a positive outcome after it is released.